Saturday, December 26, 2015

Lloyd Tronco Outlines Prospects for Out-Of-Home Media at Media Outlook 2016

Gabs Buluran, Jay Bautista, Lexi Schulze, Norelyn Baviera, and Lloyd Tronco
OAAP Committee Chairman for Information and Education, Lloyd Tronco, recently joined media gurus Jay Bautista of Strategic Consumer and Media Incites Inc. (SCMI), a media and consumer research agency, and Gabs Buluran, of Kantar Media, in providing advertisers, ad agencies, and media vendors alike with the outlook for media in 2016.  Tronco, who also heads the Philippine Center for Out-Of-Home Media Research and Science, discussed trends and innovations pertaining to OOH media. 

Most interesting to be seen is the integration of OOH Media and Digital by those agencies and advertisers who dare to innovate and move away from traditional display oriented OOH media.

The Media Outlook series is an annual forum which gathers marketing and media professionals and is aimed at forecasting media consumption trends in the coming year.

Media Outlook is presented annually by Fiera de Manila, Inc.  The latest Media Outlook (2016) was held on December 15, 2015, at Fairmont Hotel, Makati City.






Monday, December 21, 2015

2016 OAAP OFFICERS and DIRECTORS

Season's Greetings!

We are glad to announce the 2016 Officers and Directors of the 
Outdoor Advertising Association of the Philippines (OAAP).

Chairman                   -           ATTY. JOE M. VALE
                                                President, Luneta Advertising Inc.

President                    -           RODRIGO “ROD” C. GUEVARRA
                                                VP for Sales & Marketing, Guevarra & Associates

Vice-President           -           DANILO “DAN” C. SEMBRANO
                                                President, Park Ads Inc.

Board Secretary         -           EDBERTO “ED” B. ACOSTA
                                                President, JADE OOH Advertising
                                     
Treasurer                    -           MELVIN M. OLORIS
                                                President, Sights & Graphics Outdoor Media Inc.

Public Relations
Officer                        -           FORTUNATO “NATO” R. AGBAYANI
                                                Chief Operating Officer, Globaltronics Inc.

Director for Ways
& Means                     -           JANE CANLAS – LARANJO
                                                President, Prime Recall Advertising & Services Inc.

Director for Attendance
& Fellowship               -           LOURDES “DES” S. REYES
                                                President, Comactive Corp.

Director for Membership
& Grievance                -           CHRISTIAN OLIVER CHUA
                                                President, Animated Signs Inc.
                       
Immediate Past Chairman
(Ex-Officio)                -           FRANCISCO “FRANK” T. ABUEVA
                                                Chairman of the Board, Advertising Associates Inc.

Monday, December 7, 2015

OAAP Krismas Kalokalike 2015

REMINDER to ALL OAAP BONAFIDE MEMBERS: 

Come and Celebrate Christmas at the "OAAP Krismas Kalokalike 2015"

December 11 (Friday), 5:00 PM at the Social Hall of Villamor Golf Course, Pasay City.  

Come in your Best Kalokalike Outfit!  Bring exchange-gift per company (minimum worth of Php1,000.00).  

More fun and surprises await all participants. 

RSVP: 843-8201 / 751-0255

Many thanks and Advance Merry Christmas!  

See you all!

Wednesday, November 25, 2015

4th Regular Quarterly GMM & Annual Elections


The 4th Regular Quarterly GMM & Annual Elections of the OAAP will be held

       on: 26 November 2015 (tomorrow, Thursday)
    time: 11:00AM 
  venue: Function Room of Max's Greenbelt 1, Makati City.

Please update your company's arrears/outstanding accounts including special assessments so you can vote and be voted.  The  presence and active participation of the company owners and official representatives are important and mandatory.  Surprises await early birds and raffle prizes will be given away before the meeting adjourns. RSVP: 8438201/7510255.

Thursday, November 19, 2015

OAAP 4th Regular Quarterly GMM Important Notice


REMINDER to ALL OAAP bona fide members:  Our 4th Regular Quarterly GMM & Election of 2016 Board of Directors will be held on 26 NOVEMBER 2015 (Thursday), 11:00AM at the Function Room of Max's Greenbelt 1, Makati City.  Please update your company's arrears/outstanding accounts including special assessments so you can vote and be voted during the annual elections.  The  presence and active participation of the company owners and official representatives are important and mandatory to get the latest information about the industry, OAAP updates and various activities. RSVP: 8438201 /7510255. Thank you.

Wednesday, October 21, 2015

You're all invited!

Atty. Lorna Kapunan is inviting OAAP Bonafide Members on October 23 (Friday), 2:00 PM at UP Bahay Kalinao, UP Diliman on her Official Proclamation to run for Senator. She belongs to the slate of Sen. Grace Poe who will also be there during LPK's proclamation. The presence of OAAP Members will mean so much to her. Thank you.

OAAP WEATHER ADVISORY No. 3 for TYPHOON "LANDO"

According to PAGASA, it is already safe to re-install Billboards in Metro Manila and CALABARZON areas. Typhoon Lando will no longer bring strong winds in those areas. Thank you once again for your cooperation.

Monday, October 19, 2015

Davao Advertisers and Regulators Forum

OAAP Mindanao Chapter, in partnership with Smart Post Paid and PLDT SME Nation, is inviting its members and other Advertising Operators in Davao City to this one day only Event where advertisers and regulators will sit and talk about issues relevant to the industry. It will be a great opportunity for all stakeholders to raise issues and find a workable solution.

Plus, PLDT SME Nation will showcase innovations and trends in improving and expanding businesses at almost minimal cost but with huge returns.

Know the regulations! Ask Questions! Come and Attend!

The Speakers:
Atty Joseph Dominic Felizarta, Asst. City Building Official
Atty. Tristan Dwight P. Domingo, Asst. City Administrator
Alex P. Montanez, President, OAAP Mindanao
Engr. Fernando S. Ongkingko, Jr., District Engineer, DPWH
Dir. Benjamin Go, Regional Director, LTFRB
P-Supt. Rodelio Poliquit, Head, CTTMC

And a surprise business speaker from PLDT SME Nation who will talk on the latest trends and innovations to expand and improve businesses.

·  Learn how to Fast Track Signage & Billboard Permits
·  Know the Laws, Ordinances, and Regulations
·  Dialogue with the Stakeholders
·  OAAP Encourages all Advertising Companies to attend this one day Forum

***Registration is FREE

Contact Dhawell of OAAP Mindanao to confirm your attendance
Tel. No.:        (082)244-1392 Loc. 620 / Fax:        (082 (082)282-2539
Mobile:        0998-547-2893 (Smart) / 0925-557-9015 (Sun)
E-Mail:        apmdhawell88@gmail.com
“Share this information and encourage other industry players and OOH practitioners in Davao to attend”
Hurry!!! Limited seats only!!!

Friday, October 16, 2015

OAAP WEATHER ADVISORY No. 2 for TYPHOON "LANDO"

According to PAGASA (Issued at 11AM, Fri., Oct. 16), Typhoon Lando continues to gain strength as it moves towards Isabela-Aurora with maximum sustained winds of 130kph near the center and gustiness of up to 160kph. It is forecast to move West at 15kph. Public Storm Warning Signals 1 & 2 (PSWS) are already raised in North and Central Luzon Areas.  Other possible areas to be raised to PSWS#1 will include Metro Manila.  OAAP Members are required to roll down billboards and turn-off LEDs in areas affected by strong winds and with PSWS for precautionary measures to prevent damages for public safety.


OAAP WEATHER ADVISORY for Typhoon "LANDO"

According to PAGASA, “LANDO” has intensified into a Typhoon and is now threatening the Aurora-Isabela area. The center of Typhoon LANDO was estimated based on all available data at 670 km East of Baler, Aurora with maximum sustained winds of 120 kph near the center and gustiness of up to 150 kph. It is forecast to move West at 15kph. Northern and Central Luzon including Metro Manila and CALABARZON will experience winds and gustiness of up to 90kph or stronger over the weekend.  OAAP Members are advised to roll down billboards and turn-off LEDs in areas affected by strong winds for precautionary measures to prevent damages for public safety.


Friday, October 2, 2015

OAAP WEATHER ADVISORY for Tropical Storm "KABAYAN"

According to PAGASA, Tropical Storm Kabayan  is now traversing Central Luzon. Metro Manila and the rest of Northern and Central Luzon is now under Public Storm Warning Signal No. 1 .

Please be reminded to roll down billboards and turn-off LEDs immediately in areas with PSWS to prevent damages for public safety. FYI. Thank you for cooperation. Stay safe everyone!

Thursday, October 1, 2015

OAAP WEATHER BULLETIN NO. 1 for Tropical Depression "KABAYAN"


According to PAGASA, it was estimated based on all available data at 75 km East of Virac, Catanduanes with maximum sustained winds of 45kph near the center.  Metro Manila will experience light to moderate rains and winds; while moderate to occasionally heavy rains and isolated thunderstorms will be experienced over Bicol Region, Isabela, Aurora, Quezon, Northern Palawan and Panay Island.

"Kabayan" will be outside  the PAR on Sunday morning. OAAP Members are advised to continue monitoring weather updates for precautionary measures, and to monitor billboards and LEDs to prevent damages for public safety. Stay safe everyone! 

Monday, September 21, 2015

OAAP URGENT ADVISORY

OAAP URGENT ADVISORY:

We are sorry to inform you that due to unavoidable 
circumstances, we are rescheduling our 3rd Regular Quarterly GMM on SEPTEMBER 29, 2015 (Tuesday),11:00AM at the same venue, Max's Greenbelt 1, Greenbelt Drive, Makati City.

Thank you for your your cooperation.

Best regards,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile Nos.: 0917.5149781 / 0998.5403023
E-Mail: rowenareyes.oaap@gmail.com
Website: www.oaap.org.ph

Friday, September 18, 2015

OAAP 3rd Quarterly General Membership Meeting 2015

To Our Dear OAAP MEMBERS,

Cheers!

We are delighted to remind you of our THIRD REGULAR QUARTERLY GENERAL MEMBERSHIP MEETING 2015 to be held on SEPTEMBER 23, WEDNESDAY, 11:00 A.M. at the Function Room of Max's Greenbelt 1, Greenbelt Drive, 
Ayala Center, Makati City.

The presence of the company-owners and official representatives is important and mandatory to get the latest information about the industry, OAAP updates and various activities.

RSVP:  Jen Grabador - 8438201 / 7510255 

Surprises await early birds and raffle prizes will be given away before the meeting adjourns.

See you all on September 23rd!

Thank you and more power to all!

Best regards,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile Nos.: 0917.5149781 / 0998.5403023
E-Mail: wheng.oaap@yahoo.com /  rowenareyes.oaap@gmail.com
Website: www.oaap.org.ph

Sunday, August 16, 2015

Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival in the City.

About 100 Outdoor Advertising practitioners throughout the country are expected to attend from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.

With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The event is led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are set to speak before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco to speak on the Latest Trends in OOH. Also in the line-up of speakers is Globaltronics VP for External Affairs & Partnerships and current OAAP PRO, Mr. Nato Agbayani to speak on Rich Media Marketing Via Digital OOH.

Powerhouse speakers coming from the Franchising and Advertising industries are lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik will speak on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta to speak on What’s Next in the World of OOH.

For details contact the OAAP Secretariat at (02)843-8201/(02)751-0255 or through mobile at 0917-5149781 or 0998-5403023 or visit the OAAP Facebook page at www.facebook.com/pages/Outdoor-Advertising-Association-of-the-Philippines-OAAP.

Sunday, August 2, 2015

Philippines Is Above The Global Average For OOH Spending

Filipinos really love billboards and outdoor advertising. 

A recent side by side comparison of spending in out-of-home media shows that the Philippines is above the global average for monies allocated to OOH media.

A study from ZenithOptimedia showed that the global average is 7.4% for the year 2013.  At that same period, the Philippine Center for Out-Of-Home Media Research and Science pegged the OOH adspend in the Philippines at 11.2%.


With the traffic situation worsening not only in Metro Manila but all over the Philippines, we can expect this percentage to increase as OOH becomes more relevant.



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Saturday, August 1, 2015

In-House Seminars on Media Landscape, Updates, and Trends Available to OAAP Members

Media gurus Jay Bautista of Strategic Consumer Marketing Incites, Gabs Buluran of Kantar Media, and Lloyd Tronco of the Philippine Center for Out-Of-Home Media Research and Science, have come up with bespoke in-house seminars for outdoor advertising companies in order to fully grasp what is happening elsewhere in media.  With the rise of digital media and smartphone usage, the demands for a digital component within OOH executions are more evident.

To make outdoor advertising companies understand the shift in media consumption and the corresponding behavior of the audience, Jay, Gabs, and Lloyd help the attendees grasp the impact of today's media environment.





For queries on bespoke In-House seminars, you may email martinezeno ( @ ) gmail.com

Wednesday, July 29, 2015

Research Shows Great Number Of Consumers Exposed to Out-Of-Home Media

Media research guru, Jay Bautista shows media consumption
of today's consumers
MANILA, Philippines - More consumers are being exposed to out-of-home media these days.  In the recently concluded Mobile Summit Manila 2015 at the Enderun Tent in Taguig, media research guru, Jay Bautista, showed the various relevant media touchpoints in use today.  While free TV is still dominant, 70% of consumers acknowledge having been exposed to OOH Media within the past 7 days.

As the traffic situation in the metropolis worsens, there is indeed more sense in reaching consumers via OOH media.


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Related Post:

Makati Ordinance sets limits on size, height, location of Billboard and Signage

The Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, 2014, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.  Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city...Read More


Tuesday, July 28, 2015

OAAP History

In the beginning, there was only outdoor advertising...

Advertising in the early times were mere messages carved in stone plates, and notices printed on walls. It was only the form of advertising then, it was outdoor advertising.

Outdoor advertising, for a time, enjoyed this monopoly until print, (newspaper and magazines) and radio technologies were invented and developed. Up the early 1960s in the Philippines, outdoor advertising was regarded as the primary advertising medium, a status reinforced when 15 established outdoor advertising companies organized themselves into one cohesive, solid voice to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its purpose was to promote the growth of the outdoor advertising in the Philippines by establishing its own Code of Ethics.
 

Fifteen founding members made up of its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions.
 

Outdoor Advertising has gone a long way: From stone and wall carvings, to hand-painted billboards, and now to high-tech, large-format photographic print, 3D inflatable, and big screen electronic signages. And then there are the undying, reliable, and colourful neon signs lightning up the city nightlife.
 

Only in outdoor advertising can one show the signs of the times like no other advertising medium. In one glance, outdoor advertising blends wonderfully past, present and future.



The 1964 FOUNDERS
1.    Acme Neon Lights’
2.    Advertising Associates Inc.
3.    Hi-Art Reproduction
4.    House of Ractor
5.    Luzon Advertising
6.    Manalang Advertising
7.    Manila Neon Lights
8.    Martin Outdoor
9.    MJ Gonzales & Associates
10.  Modern Advertising
11.  Outdoor Advertising of the Philippines
12.  Lunod & Associates
13.  Sierra Neon
14.  United Neon Lights
15.  Universal Sales Promotions


OAAP VISION
We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OAAP MISSION
We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.

Friday, July 24, 2015

OAAP National Summit 2015

JOIN THE OAAP NATIONAL SUMMIT
August 21-23, 2015
Waterfront Insular Hotel, Davao City

LET’S GO OUTDOOR …

OUTDOOR IS ... inside, outside, roadside, above ground, below ground,
on the move and much more.  (Source: OAAA)

OAAP Members and other OOH Practitioners & Industry Players from Luzon,
Visayas and Mindanao are invited to join the “OAAP National Summit”
to be held in Davao City.  The basic itineraries are as follows:

August 21 (Friday)     -   Arrival / Free day / City Tour
     
August 22 (Saturday) -  Registration / Orientation / Seminar and Fellowship (whole day event)
                                                     
August 23 (Sunday)   -  Kadayawan Festival Immersion / Departure

MAKE YOUR RESERVATION NOW!!!
CALL US AT THE OAAP SECRETARIAT:
843-8201 / 751-0255/ Globe 0917-5149781 Smart 0998-5403023
E-Mail: wheng.oaap@yahoo.com/rowenareyes.oaap@gmail.com
             
CONTACT PERSONS IN OAAP REGIONAL CHAPTERS:

NORTH CENTRAL LUZON CHAPTER
MR. RAMIL B. GUTIERREZ - 0922 889 6992 / 0927 619 0291 / sightssites.printing@gmailcom

VISAYAS CHAPTER
MS. LILIA LOMOCSO – 0920 910 5659 / lml_40@yahoo.com
MR. JEREMY HUANG – 0917 322 3220 / jeremy.huang@richmedia.com.ph

MINDANAO CHAPTER
MR. DHAWELL B. MINOZA – 0925 557 9015 / apmdhawell88@gmail.com
MS. VANGIE EVANGELISTA – 0922 874 3097 / vangie_apm@yahoo.com

Delegates’ Registration Fee: Php 2,000.00
(exclusive of hotel accommodation and airfare)



Click here for OOH Marketplace:


Thursday, June 25, 2015

OAAP's own Nato Agbayani will be a speaker at the ASIAN MARKETING LEADERSHIP SUMMIT



OAAP's own Nato Agbayani will be a speaker at the Philippine Marketing Association's "Fifty Shades of Marketing" also known as the ASIAN MARKETING LEADERSHIP SUMMIT.

Nato Agbayani is the COO of Globaltronics, Inc., a leading digital out-of-home industry player. He is the lead advocate of two major branded advocacies of Globaltronics - the National Digital Arts Awards (NDAA) and the Digital Asia Expo and Conference (DAX) which seeks to further digital media technology and digital art in the hope of creating conditions for the Philippines to be the creative hub of Asia. Nato inked and maintains major partnerships to support the advocacies of partners like the WWF, Habitat for Humanity, Philippine National Red Cross, Children’s Hour, the Ayala Foundation, the Parish Pastoral Council for Responsible Voting (PPCRV), the Ramon Magsaysay Awards Foundation and the Asia CEO Forum and Awards.

He is responsible for implementing the corporate social responsibility (CSR) projects of the Outdoor Advertising Association of the Philippines (OAAP) as its Public Relations Officer. In his watch, major collaborations have been undertaken with the Philippine National Red Cross, the Habitat for Humanity, the Presidential Communications Operations Office (PCOO), Philippine National Police (PNP) and most recently the Department of Tourism (DOT) for Visit the Philippines Year 2015.

Nato will be a speaker during the Philippine Marketing Association's "Fifty Shades of Marketing" Conference to be held on July 8 and 9 at the Sofitel Philippine Plaza. See poster below for further details. To register for the conference, click this link to download the form: https://drive.google.com/file/d/0Bzp08AP9o7NVTVljTllLUzdaQkk/view?usp=sharing





Click here for OOH Marketplace:


Wednesday, June 24, 2015

OAAP at 51


Tuesday, June 23, 2015

OAAP's own Nato Agbayani to speak at PMA's Fifty Shades of Marketing

OAAP's own Nato Agbayani will be a speaker at the Philippine Marketing Association's "Fifty Shades of Marketing" also known as the ASIAN MARKETING LEADERSHIP SUMMIT.

Nato Agbayani is the COO of Globaltronics, Inc., a leading digital out-of-home industry player. He is the lead advocate of two major branded advocacies of Globaltronics - the National Digital Arts Awards (NDAA) and the Digital Asia Expo and Conference (DAX) which seeks to further digital media technology and digital art in the hope of creating conditions for the Philippines to be the creative hub of Asia. Nato inked and maintains major partnerships to support the advocacies of partners like the WWF, Habitat for Humanity, Philippine National Red Cross, Children’s Hour, the Ayala Foundation, the Parish Pastoral Council for Responsible Voting (PPCRV), the Ramon Magsaysay Awards Foundation and the Asia CEO Forum and Awards.

He is responsible for implementing the corporate social responsibility (CSR) projects of the Outdoor Advertising Association of the Philippines (OAAP) as its Public Relations Officer. In his watch, major collaborations have been undertaken with the Philippine National Red Cross, the Habitat for Humanity, the Presidential Communications Operations Office (PCOO), Philippine National Police (PNP) and most recently the Department of Tourism (DOT) for Visit the Philippines Year 2015.

Nato will be a speaker during the Philippine Marketing Association's "Fifty Shades of Marketing" Conference to be held on July 8 and 9 at the Sofitel Philippine Plaza. See poster below for further details. To register for the conference, click this link to download the form: https://drive.google.com/file/d/0Bzp08AP9o7NVTVljTllLUzdaQkk/view?usp=sharing







Click here for OOH Marketplace:

Monday, June 22, 2015

OAAP 2ND GMM 2015

To Our Dear OAAP MEMBERS,

Cheers!

We wish to inform you that our SECOND REGULAR QUARTERLY GENERAL
MEMBERSHIP MEETING 2015 will be held on JUNE 26, FRIDAY, 11:00 A.M. 
at the Function Room of Max's Greenbelt 1, Greenbelt Drive, Ayala Center, 
Makati City.

Your presence is important and mandatory to get the latest information
about the industry, OAAP updates and various activities.

RSVP:  Jen Grabador - 8438201 / 7510255 

P.S.: Surprises await early birds and raffle prizes will be given away 
                        before the meeting adjourns.

See you all on June 26th!

Thank you very much and more power to all!

Best regards,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile Nos.: 0917.5149781 / 0998.5403023
E-Mail: wheng.oaap@yahoo.com / rowenareyes.oaap@gmail.com
Website: www.oaap.org.ph  






AdBoard @ 40 Chairman's Cup Golf Tournament

Attention:  ADVERTISING INDUSTRY GOLFERS

You are enjoined to participate at the AdBoard @ 40 Chairman's Cup Golf Tournament to be held on June 27, 2015 (Saturday) at the SOUTHLINKS GOLF CLUB, Ayala Southvale Village, Almanza Dos, Las Pinas.

Tournament Fee of P3,200.00 is exclusive to all AdBoard Members and early bird.

Please confirm your participation and BE COUNTED.

Thank you very much and good luck to ALL!

Details are as follows:







Friday, May 22, 2015

20th Graphic Expo 2015

Come and visit OAAP booth nos. 223 and 224 at the 20th Graphic Expo 2015.

When: June 4 - 6, 2015
Time: 10:00 am - 7:00 pm
Venue: SMX Convention Center (Halls 1 and 2)

OAAP MEMBERS are encouraged to set up your materials at the OAAP booth, 
disseminate brochures and business cards to be able to promote your company 
and its products & services for free.
SPECIAL THANKS to Advertising Associates, Comactive, and Sights & Graphics 
Outdoor Media/Graphitek Signmaker for free billboard exposure. Also to 
Luneta/Signmedia, Alcordo Advertising, Multisigns Specialist and Globaltronics 
for free LED exposure to promote the 20th Graphic Expo 2015. 





Thursday, May 21, 2015

OAAP AT 50 – The pressures, challenges of OOH present golden opportunities



Long before they became the “giants” in advertising, these guys toiled and sweated it out in ad agencies like their veteran counterparts. Fifty years since it was organized, the Outdoor Advertising Association of the Philippines (OAAP) has found success in growing not just its membership, but also its role in the local advertising community.
The foundations by which the OAAP is built is stable, figuratively and literally, with many of its founders self-made businessmen, men and operators of the advertising industry.

2014 OAAP Chair Frank Abueva talked about how the brave 15 founding members built what is today’s Philippine out-of-home business, that generates P8 billion in annual revenues, employing 18,000 workers. Abueva is one of those OAAP founding members.

“In 1982, Imelda Marcos banned billboards. Then in 2006, Typhoon Milenyo made the public critical of our industry. Today, there are more than 1,000 billboards on EDSA alone,” said Abueva.

According to Abueva, “OAAP now works with the Department of Public Works and Highways (DPWH), and the Metropolitan Manila Development Authority (MMDA). In the Senate, we are working on a law on regulation, guidelines and public safety of out-of-home advertisements.”

“That’s 50 fruitful years that is making OOH one of the major advertising media in the country,” Abueva added.

In line with its golden age, the OAAP also unveiled its trade magazine OAAP Advantage. In-charge of the publication, Board Director Henry Peñalosa thanked advertisers and supporters. “Without their help, OAAP Advantage would not have taken shape. This has been a collective vision. Our organization has since grown to 120 members, and it is continuing to grow,” he said.

“OAAP continues to push to be better and remain relevant. Facing adverse weather conditions, facing introductions of new advertising media. Through the magazine, we have the opportunity to be heard, and will enable the OAAP to prosper,” added Peñalosa.

OAAP stands for more than the business of outdoor advertising. OAAP is active in outreach programs, creating meaningful and sustainable partnerships with the Habitat for Humanity, the Philippine National Police, and Philippine National Red Cross, among others.

Said PRO Fortunato Agbayani, “Unifying the Philippines from our own little corners and enterprises, we can make a difference. We hope to reach out to more people to create more significant programs. We are here for more than hanapbuhay (livelihood), but here to help make more buhays through advertising.”

“OAAP creates value. We have to reach out to more people and show them we are responsible people, and that we intend to continue and expand our advocacy programs. This is the time that the passion in all of us must be there,” Agbayani added.

Veteran OAAP Board member Ed Acosta, 2014 Corporate Secretary, shared, “This event is to commemorate our 50th anniversary, and to let everybody know that the OAAP works hand in hand to make this the best association (in the industry).”

The formal ceremony held August 27 at the Aliw Theater was attended by officers and distinguished guests of industry associations that included the Kapisanan ng mga Brodkasters ng Pilipinas (KBP), Media Specialists Association of the Philippines (MSAP), and the Advertising Suppliers Association of the Philippines (ASAP), among others.

OAAP was created to promote the growth of outdoor advertising in the Philippines by establishing its own Code of Ethics. It was an active member of the Advertising Board of the Philippines, and the Asia Signs Advertising Association. The OAAP functions as a self-regulating body for outdoor advertising businesses, representing more than 500 members across the country.

-by Aye Ubaldo

Tuesday, May 19, 2015

One Blood, One Nation held successfully

From left: OAAP vice president Ramil Gutierrez, Philippine Red Cross rep, Philippine Red Cross OIC manager Edmundo Marra, OAAP president Rod Guevarra

OAAP’s bloodletting activity, One Blood, One Nation, was successfully held on May 12, 2015 at the Multi-Purpose Center of PNP National Headquarters, Camp Crame in Quezon City.

There were 95 registered participants and 48 successful blood donors coming from the OAAP and the PNP.

Special guest was  Atty. Lorna Patajo-Kapunan, Governor of the Philippine Red Cross and who happens to also be OAAP legal counsel.
   
Representatives from the Philippine National Police included Police Senior Superintendent Randolf Yapyapon Balonglong, Officer-in-Charge, Chief Directorial Staff, Police Community Relations Group (PCRG) and Police Superintendent Job Russel Maddul Balaquit, Acting Chief, Community Assistance and Development Division.

Mr. Edmundo Marra, OIC Manager of the Philippine Red Cross, supervised the bloodletting.

OAAP officers present at the occasion included president Rod Guevarra, vice president Ramil Gutierrez, board secretary Ed Acosta, PRO Nato Agbayani and board director Jane Canlas-Laranjo.

OAAP thanks the following project partners:

Philippine National Police - for providing the use of venue and blood donors
Philippine Red Cross - for providing facilities and medical equipments
Aliw Media Group - Pilipino Mirror, Business Mirror, CNN, DWIZ and Home Radio (for publicity and promotion)
Divine Livelihood of Don Bosco Makati - for providing snacks (congee and bottled water)
Luneta Advertising - for printing the backdrop
Mr. Melvin M. Oloris - for donating 300 eggs
Mr. Bobot Sto. Domingo - for the layout
   
OAAP President Rod Guevarra in his message during the event said, "..the OAAP stakeholders are not only focused on their respective businesses and income-generating activities, but we also do CSR projects and noble activities such as the bloodletting project."

With this, the OAAP is very much thankful and grateful to each and everyone who became part of our first bloodletting activity.  And we thank God for making us an instrument to save the lives of other people.


OAAP and PNP officers with Atty. Lorna Kapunan
OAAP vice president Ramil Gutierrez, OAAP president Rod Guevarra and OAAP secretariat head Weng Reyes making sure that preparations are all-systems-go






 
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