Wednesday, July 29, 2015

Research Shows Great Number Of Consumers Exposed to Out-Of-Home Media

Media research guru, Jay Bautista shows media consumption
of today's consumers
MANILA, Philippines - More consumers are being exposed to out-of-home media these days.  In the recently concluded Mobile Summit Manila 2015 at the Enderun Tent in Taguig, media research guru, Jay Bautista, showed the various relevant media touchpoints in use today.  While free TV is still dominant, 70% of consumers acknowledge having been exposed to OOH Media within the past 7 days.

As the traffic situation in the metropolis worsens, there is indeed more sense in reaching consumers via OOH media.


---


 






Related Post:

Makati Ordinance sets limits on size, height, location of Billboard and Signage

The Billboard and Signage Ordinance of Makati has taken effect last Monday, June 30, 2014, and the city government will be evaluating all existing and proposed non-mobile billboards and signage in the city according to its provisions and guidelines on dimensions, height, illumination and location, among others.  Makati Mayor Jejomar Erwin S. Binay said City Ordinance No. 2013-A-044 provides regulations covering all billboards and signage in the city...Read More


About the Author

Tech Support

Author & Editor

Outdoor Advertising Association Of The Philippines.

Post a Comment

 
OAAP.org.ph © 2015 - Designed by Templateism.com