Sunday, August 2, 2015

Philippines Is Above The Global Average For OOH Spending

Filipinos really love billboards and outdoor advertising. 

A recent side by side comparison of spending in out-of-home media shows that the Philippines is above the global average for monies allocated to OOH media.

A study from ZenithOptimedia showed that the global average is 7.4% for the year 2013.  At that same period, the Philippine Center for Out-Of-Home Media Research and Science pegged the OOH adspend in the Philippines at 11.2%.


With the traffic situation worsening not only in Metro Manila but all over the Philippines, we can expect this percentage to increase as OOH becomes more relevant.



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Outdoor Advertising Association Of The Philippines.

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