Category 1

Friday, May 22, 2015

Come and visit OAAP booth nos. 223 and 224 at the 20th Graphic Expo 2015.

When: June 4 - 6, 2015
Time: 10:00 am - 7:00 pm
Venue: SMX Convention Center (Halls 1 and 2)

OAAP MEMBERS are encouraged to set up your materials at the OAAP booth, 
disseminate brochures and business cards to be able to promote your company 
and its products & services for free.
SPECIAL THANKS to Advertising Associates, Comactive, and Sights & Graphics 
Outdoor Media/Graphitek Signmaker for free billboard exposure. Also to 
Luneta/Signmedia, Alcordo Advertising, Multisigns Specialist and Globaltronics 
for free LED exposure to promote the 20th Graphic Expo 2015. 





20th Graphic Expo 2015

Come and visit OAAP booth nos. 223 and 224 at the 20th Graphic Expo 2015. When: June 4 - 6, 2015...

Tuesday, May 19, 2015

From left: OAAP vice president Ramil Gutierrez, Philippine Red Cross rep, Philippine Red Cross OIC manager Edmundo Marra, OAAP president Rod Guevarra

OAAP’s bloodletting activity, One Blood, One Nation, was successfully held on May 12, 2015 at the Multi-Purpose Center of PNP National Headquarters, Camp Crame in Quezon City.

There were 95 registered participants and 48 successful blood donors coming from the OAAP and the PNP.

Special guest was  Atty. Lorna Patajo-Kapunan, Governor of the Philippine Red Cross and who happens to also be OAAP legal counsel.
   
Representatives from the Philippine National Police included Police Senior Superintendent Randolf Yapyapon Balonglong, Officer-in-Charge, Chief Directorial Staff, Police Community Relations Group (PCRG) and Police Superintendent Job Russel Maddul Balaquit, Acting Chief, Community Assistance and Development Division.

Mr. Edmundo Marra, OIC Manager of the Philippine Red Cross, supervised the bloodletting.

OAAP officers present at the occasion included president Rod Guevarra, vice president Ramil Gutierrez, board secretary Ed Acosta, PRO Nato Agbayani and board director Jane Canlas-Laranjo.

OAAP thanks the following project partners:

Philippine National Police - for providing the use of venue and blood donors
Philippine Red Cross - for providing facilities and medical equipments
Aliw Media Group - Pilipino Mirror, Business Mirror, CNN, DWIZ and Home Radio (for publicity and promotion)
Divine Livelihood of Don Bosco Makati - for providing snacks (congee and bottled water)
Luneta Advertising - for printing the backdrop
Mr. Melvin M. Oloris - for donating 300 eggs
Mr. Bobot Sto. Domingo - for the layout
   
OAAP President Rod Guevarra in his message during the event said, "..the OAAP stakeholders are not only focused on their respective businesses and income-generating activities, but we also do CSR projects and noble activities such as the bloodletting project."

With this, the OAAP is very much thankful and grateful to each and everyone who became part of our first bloodletting activity.  And we thank God for making us an instrument to save the lives of other people.


OAAP and PNP officers with Atty. Lorna Kapunan
OAAP vice president Ramil Gutierrez, OAAP president Rod Guevarra and OAAP secretariat head Weng Reyes making sure that preparations are all-systems-go






One Blood, One Nation held successfully

From left: OAAP vice president Ramil Gutierrez, Philippine Red Cross rep, Philippine Red Cross OIC...

Thursday, May 14, 2015

In the beginning, there was only outdoor advertising

Advertising in the early time were mere message carved in stone plates, and notices printed on walls. It was only the form of advertising then, it was outdoor advertising.

            And outdoor advertising, for time, enjoy this monopoly until print, (newspaper and magazines) and radio technologies were invented and developed. Up the early 1960s in the Philippines, outdoor advertising was regarded as the primary advertising medium, a status reinforced when 15 established outdoor advertising companies organized themselves into one, cohesive, solid voice to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its purpose was to promote the growth of the outdoor advertising in the Philippines by establishing its own Code of Ethics.

            Fifteen founding members made up of its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions.

            Outdoor Advertising has gone a long way: From stone and wall carvings, to hand painted billboards, and now to high-tech, large-format photographic print, 3D inflatable, and big screen electronic signages. And then there are the undying, reliable, and colourful neon signs lightning up the city nightlife.

            Only in outdoor advertising can show the signs of the times like no other advertising medium. In one glance, outdoor advertising blends wonderfully past, present and future.



The 1964 FOUNDERS
1.      Acme Neon Lights’
2.      Advertising Associates Inc.
3.      HI-Art Reproduction
4.      House of Ractor
5.      Luzon Advertising
6.       Manalang Advertising
7.      Manila Neon Lights
8.      Martin Outdoor
9.      MJ Gonzales & Associates
10.  Modern Advertising
11.  Outdoor Advertising of the Philippines
12.  Lunod & Associates
13.  Sierra Neon
14.  United Neon Lights
15.  Universal Sales Promotions


OAAP VISION
We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OAAP MISSION
We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.

History of OAAP

In the beginning, there was only outdoor advertising Advertising in the early time were mere message carved in stone plates, and notice...

Monday, May 11, 2015


The OAAP enjoins everyone to One Blood, One Nation - a bloodletting project tomorrow May 12, Tuesday starting at 9:00 AM at the PNP Multi-Purpose Hall in Camp Crame, Quezon City.

OAAP members are encouraged to send at least 3 donors. You may send your employees, group of friends or relatives to participate. The support of each member-company will ensure the success of this event tomorrow.

Our indefatigable legal counsel Atty. Lorna Kapunan will also be present to join us.

One Blood, One Nation tomorrow at Camp Crame

The OAAP enjoins everyone to One Blood, One Nation - a bloodletting project tomorrow May 12, Tu...

TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a Grand Clio Image Award for the Out-Of-Home Media Category with its  "Water Billboard" for the Peerless Lion Corporation.

A proud moment for Managing Partner Melvin Mangada as he received the Grand Clio award in New York.  (http://www.clioimage.com/winners/2015/all/entry.cfm?entryid=801510392&ispartofcampaign=0&index=6)

Further recognition came when TBWA Santiago Mangada Puno became the only agency from The Philppines to collect metal at this year's One Show Awards, announced May 6, 2015 at the gala ceremony in New York.

TBWA Santiago Mangada Puno  picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

TBWA\SANTIAGO MANGADA PUNO / MAKATI CITY
Silver
Design - Outdoor Design: Series
Peerless Lion Corporation
Water Billboard

Bronze
Design -
Design for the Greater Good:
For-Profit Initiated
Peerless Lion Corporation
Water Billboard

Bronze
Print & Outdoor
Outdoor: Installations & Ambient - Campaign
Peerless Lion Corporation
Water Billboard

From its Facebook Page, TBWA\SMP declared, "We're so happy to announce that TBWA\SMP's HANA Philippines' Water Billboard was awarded the Grand Clio for the Out of Home category at the #ClioImage Awards. Woohoo!"

PH Agency wins Grand Clio Image Award for the OOH Media Category

TBWA Santiago Mangada Puno, based in Makati City, claimed victory early last week as it won a...

Friday, May 8, 2015


According to PAGASA, Typhoon DODONG is expected to make a landfall by tomorrow or Sunday in Cagayan and Aurora. As per further advise, be on alert to roll down tarps in areas of CALABARZON, Eastern Visayas and Bicol Region.

Metro Manila will experience light to moderate rains if its track remains the same. However you may roll down billboards, when necessary, in areas affected by strong winds.

Please continue to monitor your billboards and weather updates for precautionary measures to prevent damages for public safety.

Attached herewith is a Severe Weather Bulletin for Typhoon Dodong for your reference.

FORECAST MOVEMENT:

May 9, Saturday - 250km East of Virac, Catanduanes.
May 10, Sunday - Vicinity of Isabela, Cagayan
May 11, Monday - 100km North Northeast of Basco, Batanes
May 12, Tuesday - 840km Northeast of Basco, Batanes or in the vicinity of Okinawa Japan (outside of PAR)

FOR YOUR INFORMATION.


STAY SAFE EVERYONE! GOD BLESS!



OAAP ADVISORY: Typhoon Dodong

According to PAGASA, Typhoon DODONG is expected to make a landfall by tomorrow or Sunday in...

Sunday, April 26, 2015


For more details, please call the OAAP Secretariat at 751.0255 / 843.8201 / 0917.5149781 / 0998.5403023. Thank you very much.

One Blood, One Nation

For more details, please call the OAAP Secretariat at 751.0255 / 843.8201 / 0917.514978...

 

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