Wednesday, December 26, 2012

Tropical Storm QUINTA Advisory

Tropical Storm "Quinta" continues to move quickly across Northwestern Visayas. It will continue to enchance the Northeast Monsoon (Amihan) and bring moderate to strong winds "on and off" rains across Eastern & Southern Luzon including Metro Manila today.

Please continue to monitor weather forecast and roll down tarps when necessary in areas affected by strong winds to prevent damages for public safety.

Sunday, December 9, 2012

Links to Out-Of-Home Media

Links to Out-Of-Home Media
Advertising Philippines
Philippine advertising, marketing, media, digital, PR news and more!
Advertising Philippines

Outdoor Advertising
Outdoor Advertising is a viable mass medium in the Philippines. Online resources available for advertisers and ad agencies.

Search Billboards in EDSA
Click here to open up Google. Type in keywords: EDSA Billboards ; click on entry "Billboards in EDSA?..."
EDSA Billboard Search

Provincial Billboards : Cebu, Davao, etc.
The quickest way to get a billboard in the VisMin region is to call a specialist who knows the area. VisMin billboards available.
Provincial Billboards Network

Outdoor Advertising Association
The OAAP is the lead trade association representing the outdoor advertising industry. Founded in 1964, the OAAP is dedicated to promoting, protecting and advancing outdoor advertising interests in the Philippines
OAAP Overview

Sexy Billboard In EDSA

Search for a sexy billboard on EDSA. Other areas : SLEX, C5, NLEX.

Thursday, December 6, 2012

Typhoon PABLO update

OAAP Advisory:

According to PAGASA, it is now safe to roll up billboard tarps in Metro Manila. Typhoon "Pablo" will leave the Philippine Area of Responsibility (PAR) tonight or tomorrow morning.

Image from:

Wednesday, December 5, 2012

Typhoon PABLO Advisory



At 4:00 am today, the center of Typhoon "PABLO" was located at 180 km East of Puerto Princesa City (10.2°N,120.4°E) with maximum sustained winds of 130 kph and gustiness of up to of 160 kph. It is forecast to move West Northwest at 24 kph.
Palawan including Calamian Group of Islands, Antique, Iloilo, Guimaras, Bohol, Siquijor, Southern Cebu and Negros Provinces will experience stormy weather with rough to very rough seas. Mindoro provinces including Lubang Island, Romblon, the rest of Panay and Cebu, Lanao Del Norte, Misamis Occidental, Zamboanga Del Norte and Camiguin will have rains with gusty winds with moderate to rough seas. Bicol, CARAGA and Davao regions and the rest of Visayas will be cloudy with light to moderate rainshowers or thunderstorms while Metro Manila and the rest of Luzon will have cloudy skies with light rains. The rest of Mindanao will be partly cloudy with brief rainshowers or thunderstorms.

Moderate to strong winds blowing from the Southeast to Northeast will prevail over the rest of the country with moderate to rough seas.

Tuesday, December 4, 2012

AdBoard - MMDA MOA Signing

The Advertising Board of the Philippines in cooperation with the Metro Manila Development Authority signed a comprehensive memorandum of agreement last November 28, 2012 at the MMDA office. Said MOA will address the problem of the out-of-home industry involving the stakeholders such as the Outdoor Advertising of the Phils. (OAAP), Philippine Association of National Advertisers (PANA) and the Association of Accredited Advertising Agencies-Phils. (4As). Shown in photo are (standing L-R): Bobot Sto. Domingo, OAAP Director; Jenny Wieneke, 4As Vice-President; Rod Guevarra, OAAP Treasurer; Chris Chua, OAAP Director; Dodie de Guzman, Reynaldo Lunas, MMDA Billboard Clearance Officer; Engr. Ed Lara, Billboard Operations Team. (Seated L-R): Atty. Joe Vale, OAAP Immediate Past Chairman; Ricky Alegre, AdBoard Chairman; Hon. Francis Tolentino, MMDA Chairman; Edberto Acosta, OAAP Chairman and Corazon Jimenez, MMDA General Manager.
MMDA, outdoor advertisers agree on billboard rules
( | Updated November 29, 2012 - 5:03pm 

MANILA, Philippines - The Metropolitan Manila Development Authority (MMDA) and outdoor advertisers have finally agreed on the regulation of advertising billboards in Metro Manila, particularly those found along the Metro’s major roads.

On Wednesday, the MMDA signed a memorandum of agreement with the Advertising Board of the Philippines (AdBoard), the Philippine Association of National Advertisers (PANA), the Association of Accredited Advertising Agencies of the Philippines (4As) and the Outdoor Advertising Association of the Philippines (OAAP).

Under the agreement, the construction of billboards and the acquisition of new billboard sites by members of OAAP will be suspended during a period of six months.

Only those OAAP members that have already pending applications and had substantially complied with the documentations demanded by government agencies concerned shall be allowed to put-up new billboards.

During the moratorium of six months, the MMDA will also refrain from dismantling the billboards of OAAP members.

All advertising tarpaulins which were earlier taken down and confiscated from billboard frames owned by OAAP members will also be released by the MMDA and will be re-installed during the same period.

Both the MMDA and the outdoor advertising groups have also agreed to draft the agreement’s implementing rules and regulations (IRR) within the moratorium period.

The parties also agreed to set up a permanent Metro Manila Outdoor Media Council (MMOMC) that will be responsible for the implementation of the IRR. The IRR will cover and define the allowable size, distance and structural integrity of billboards.

MMDA chairman Francis Tolentino said the agreement with the outdoor advertisers would not only regulate the use of billboards but will also prevent the operation of illegal billboard owners.

“In effect, this is a partnership. With the support of groups here present, colorum billboard operators will definitely be prevented,” he added.   - Mike Frialde

Thursday, November 1, 2012

The 2012 OOH Media Conference November 16, 2012 ; SMX Hall 1


Organized by:

Managed by:

The Next Level...Meet The Challenge

The 2012 OOH Media Conference
November 16, 2012 ; 10am to 4pm ; SMX Hall 1 Conference Area
Call : 898-2198 for Registration

Conference Speakers
Ms. Venus Navalta

Chairman of ZenithOptimedia

Venus joined ZenithOptimedia, Philippines as Chairman in 2010. She re-launched and quicky grew ZenithOptimedia to be one of the biggest and most dynamic media agencies in the Philippines. Recently, ZenithOptimedia was honored by the industry as the "Media Agency of the Year 2011".  Venus will be the Keynote Speaker of the OAP 2012 Conference

Mr. Jim Liu
President, Kinetic China

Topic: OOH in China before and now, learnings and success stories, sharing of best practices, and digital OOH industry.

Mr. Bharad Ramesh

Regional Executive Director for Operations and Trading for Asia, Starcom Mediavest Group

Topic: Human Experience Planning in Out of Home

Mr. Ricky Pena

Senior Vice President, Digitel Mobile Philippines

Topic: How OOH has help Sun Cellular in the overall marketing and communication strategies and vision for the OOH industry.

Mr. Edward Tang

General Manager, Singapore Press Holdings MediaBoxOffice

Topic: OOH in Singapore, success stories and executions and to share best practices that we can learn from as we move forward to develop more innovative and technologically advanced OOH formats in the Philippines.

Ms. Blen Fernando

Vice President for Marketing, Alaska Milk Corporation

How OOH Media has helped Alaska Milk Corp. in the overall marketing and communications strategies for its brands.

Mr. Lloyd Tronco

Executive Director, Philippine Center for Our-of-Home Research and Science

Topic: Exploring the new "Tri-media"

The Next Level...Meet The Challenge

The 2012 OOH Media Conference
November 16, 2012 ; 10am to 4pm ; SMX Hall 1 Conference Area
Call : 898-2198 for Registration

Wednesday, October 24, 2012

Typhoon OFEL Advisory

Typhoon Signal No. 1 has been hoisted over Metro Manila and numerous domestic flights have already been cancelled due to Typhoon OFEL.  With this, OAAP members are to roll down the billboard tarpaulins as a preventive measure and in consonance with the OAAP Memo dated May 23, 2011 wherein the Director Susana Cruz, NCR, Office of the Civil Defense, of the National Disaster Risk Reduction Management Council (NDRRMC), stated that part of the preventive measures covered by the NDRRMC PREPAREDNESS PLAN for tropical typhoons include:

-Outdoor Advertising Association of the Philippines to roll down all
their tarpaulins to prevent future emergencies.

Kindly monitor your billboards.


Friday, October 5, 2012

Going Out-Of-Home, Fighting for the Industry Turf

Out-of-home media, or simply OOH, is quickly becoming as mainstream as traditional media for its particular ability to follow 86 percent of urban dwellers who spend their time outside the home. Only the remaining 14 percent stay at home for 100 percent of the day.

The Outdoor Advertising Association of the Philippines (OAAP) shared these figures in discussing the potential of OOH at the 5th PANA GMM May 31 at the Hard Rock Cafe. OAAP President Delia Magtoto and the organization’s chair for information and education committee Lloyd Tronco see “unlimited possibilities with going outdoor”, when “every time could be primetime”.

Ferdie Frejas, managing director of GoodThinking Research Inc, joined the talk to describe the different types of OOH and the impressions they make on viewers: Well-liked placements are point-of-purchase media, indoor TV, outdoor TV/digital billboards and light boxes. Human ads, transit media, billboards and indoor posters/banners garner average liking. The least liked are roving billboards, building wraps, street posters/banners and flyers/leaflets/brochures.

Found in schools, malls, offices, on the road and while in transit, the places where we encounter OOH are as varied as the forms in which they come. They have grown so prevalent that they could reach the people at times that TV, radio or print could not.

Every time could really be primetime with OOH, but Tronco says, “In our research, very clearly, traditional media adds brand credibility. It still tells consumers that if you’re a good brand, you have to have a TV campaign. That’s the role of traditional media--it confirms your brand credibility. And the role of out-of-home media is actually to remind people. One-third actually buy when they see out-of-home media.”

The value of utilizing OOH fuels the growth of the outdoor advertising industry--from 7 percent in 2004, steadily increasing to 10.9 percent in 2011. So the industry, highly visible by its nature, tends to invite outside scrutiny, especially in the wake of its current boom; it faces regulatory issues with the Department of Public Works and Highways, the Metropolitan Manila Development Authority and local government units.

“Government intervention continuously persists, as do major obstacles in the out-of-home industry,” Magtoto says.

But she assures advertisers that OAAP is maximizing legal channels “in an effort to protect the business and fight for property and industry rights”. With stakeholders ranging from outdoor media to the advertisers, the OAAP must champion the rising industry to keep the information flowing and the momentum going.

OOH enhances the integrated marketing mix as it reaches far and wide going to where the people are. Maybe it’s time to give it a try, because if you want to stand out, you need to go out of home.

Written by: Ivy Ong
Source: adEDGE, APR-JUN 2012, Vol. 8 No. 2, p. 26

Saturday, June 2, 2012

OAAP Makes a Roadshow Presentation at the PANA General Membership Meeting

The Outdoor Advertising Association of the Philippines through its President, Delia Magtoto, and Chairman for Information and Education, Lloyd Tronco, gave a roadshow presentation to the general membership of the Philippine Association of National Advertisers last May 31, 2012 at the Hard Rock Cafe in Makati City.  The presentation updated the audience on the state of outdoor advertising and out-of-home media in the Philippines.

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