Friday, December 2, 2016

OAAP ANIMÉrry Christmas!

Hello OAAP MEMBERS! Let's Celebrate "ANIMÉrry Christmas", (Animé & Superhero-themed Party) on

DEC. 7, 2016 (Wednesday), 5:00PM - 11:00PM 
Villamor Golf Club Ballroom, Villamor Air Base, Pasay City

Come in your best Animé  or Superhero outfit! 

Full details and other requirements to be sent soon. 

RSVP: 8438201/7510255. 

See you all on Dec. 7! To everyone, Merry Christmas in Advance!

Tuesday, November 22, 2016

OAAP 4th Regular Quarterly GMM

REMINDER to OAAP bona fide members:

Our 4th Regular Quarterly GMM & Election of 2017 Officers & Directors are set on 

           NOV. 24, 2016 (Thursday), 11:00A.M. 
           at COMIDA CHINA DE MANILA*, 
           #1605 E. Rodriguez Jr. Avenue, Pasig City.  

All member-companies are advised to update all arrears/outstanding accounts including special assessments so your company's official representative can vote and be voted. 

Your presence and active participation are most appreciated. Thank you so much!

*Note: The venue is across SM Hypermart.  Participants can park at SM Hypermart due to limited parking space at Comida China.  Thank you and see you all on Nov. 24th!

Wednesday, November 9, 2016

OAAP Supports the World Economic Forum Community of the Philippines' OCEAN SUMMIT 2016



We wish to inform you that the World Economic Forum (WEF) Community of the Philippines will be hosting the Open Collaboration with East Asia New Champions (OCEAN) Summit 2016 and formalizes partnership with OAAP.

In this regard, we would like to seek once again for your generous support by providing free LED Exposure nationwide from November 14 to November 26

Please coordinate with our Ms. Weng Reyes if you intend to support this worthwhile project and provide her immediately your LED Boards' pixel size, company logo and media value so the Ocean Summit Team will prepare  immediately their LED material.

Thank you everyone and more power to all! 

Very truly yours,

OAAP President

Thursday, October 20, 2016


According to PAGASA, it is now safe to ROLL-UP billboards for display and switch on LED boards  starting tomorrow, Oct. 21 (Friday) in METRO MANILA and SOUTHERN LUZON Areas ONLY.

Wednesday, October 19, 2016


  As per instruction, please HOLD the rolling-up of billboards for display in Metro Manila and Southern Luzon areas until we get reconfirmation from PAGASA regarding our advisory yesterday. FYI. Thank you.

Friday, September 30, 2016

3rd Regular Quarterly General Membership Meeting

The 3rd quarterly GMM took place on September 29 at Max's Greenbelt 1 Makati City with the support of EPSON Philippines Corporation and PLDT SME Nation. 

Representative of EPSON Philippines Corp.
Representative of EPSON  Philippines Corp.
Representative of PLDT SME Nation

(L-R) Atty. Joe M. Vale, SMART SME Nation Representatives, Atty. Lorna Kapunan, and Rod Guevarra
Atty. Lorna Kapunan, the legal counsel of OAAP, giving a message to OAAP members
 about the responsibility of media, specifically out-of-home media,
in educating Filipinos.

Ma. Belen Fernando, the Overall Organizing Chairpersonm,
inviting the Philippine advertising industry
to participate in the 10th Araw Values Awards
OAAP President, Rod Guevarra
Chris Oliver Chua

Monday, September 26, 2016

3rd Quarterly GMM 2016

To Our Dear OAAP Bona fide members,


We are glad to remind everyone of our THIRD REGULAR QUARTERLY GENERAL MEMBERSHIP MEETING 2016 with the support of Epson Philippines Corp. and PLDT SME Nation to be held on September 29, Thursday, 11:00 A.M. at the Function Room of Max's Greenbelt 1, Greenbelt Drive, Ayala Center, Makati City.

Your presence is important and mandatory to get the latest information about the industry, OAAP updates and various activities.

RSVP:  Jen Grabador - 843 8201 / 751 0255 

P.S.: Door prizes will be given to early birds and will be raffled off before the meeting adjourns.

Your cooperation and active participation are highly appreciated.

See you all on the 29th!

Thank you very much and more power to all!


Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile No.: 0917.5149781
E-Mail: /

Wednesday, September 21, 2016

OAAP board of directors holds meeting on 21st of September 2016

Meeting of OAAP board of directors with Atty. Lorna Kapunan as special legal counsel and Zeno Martinez of Nextmedia.

Wednesday, September 14, 2016


Typhoon Ferdie has intensified further and now poses a threat to extreme Northern Luzon. At 4AM today, Ferdie was located at 510km East of Calayan (19.4N, 126.3E) with maximum winds/gustiness of (215/250kph) forecast to move WNW at 22kph.

According to PAGASA Forecaster, Metro Manila and nearby areas will only experience light to moderate rains. However, you can roll down billboards, when necessary, in areas affected by strong winds caused by Habagat to prevent damages for public safety. Coordinate with the site owner/caretaker to check weather status in the area.

Ferdie will leave PAR on Thursday, September 15.

For your information.

Stay safe everyone.

Thank you,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile No. 0917.5149781
E-Mail: /

Monday, July 11, 2016

OAAP Hymn Song-Writing Contest

Dear Fellow Members,


As I have proposed and agreed upon during the recently held 2nd Regular GMM, May I remind and encourage members to join the Song-Writing Contest of OAAP HYMN.

The song that will be chosen will be sung during OAAP activities and meetings especially when there are new members to welcome to OAAP Family.

-  10K from OAAP Chairman Joe Vale
-  10K from OAAP Fund   

On or before AUGUST 30, 2016

CD File (complete with lyrics and melody)

The winner will be announced during the 3RD Regular GMM to be held on September 28 or 29, 2016.

If you have questions or clarifications regarding the above, please do not hesitate to call the OAAP Secretariat at 751-0255 / 843-8201 or 0917-5149781 and they will be glad to assist you.           

We sincerely thank you for your cooperation and support.

Very truly yours,

OAAP Chairman

cc:  VP Danilo C. Sembrano
     Treasurer Melvin M. Oloris

Thank you very much,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile No.: 0917.5149781
E-Mail: /
Attachments area

Thursday, July 7, 2016


According to PAGASA, Typhoon "BUTCHOY" has slowed down while maintaining  strength as it continues to move closer to Taiwan, with maximum sustained winds of 220kph near the center and gustiness of up to 255kph, forecast to move West Northwest at 20 kph.  Please monitor your billboards, and roll it down, when necessary, in areas affected by strong winds due to the effects of Southwest Monsoon or Habagat, to prevent damages for public safety. FYI. Stay safe everyone.

Tuesday, June 21, 2016

2nd Quarterly Regular GMM 2016



We are glad to remind everyone of our SECOND REGULAR QUARTERLY 
11:00 A.M. at the Function Room of Max's Greenbelt 1, Greenbelt Drive, 
Ayala Center, Makati City.

Your presence is important and mandatory to get the latest information
about the industry, OAAP updates and various activities.

RSVP:  Jen Grabador - 843-8201 / 751-0255 

P.S.:  Door prizes will be given to early birds and will be raffled off before the meeting adjourns.

See you all on the 23rd!

Thank you very much and more power to all!


Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile No.: 0917-5149781
E-Mail: /

Tuesday, May 24, 2016

21st GRAPHIC EXPO 2016 “FUSION 2016: Filipino Creativity + Disruptive Technologies”

BOOTH NOS. 204 & 205
at the 21st GRAPHIC EXPO 2016
“FUSION 2016: Filipino Creativity + Disruptive Technologies”

WHEN    :   JUNE 2 - 4, 2016
TIME      :   10:00 A.M. to 7:00 P.M.
OAAP MEMBERS are encouraged to set up your materials at the OAAP booth, disseminate brochures and business cards to be able to promote your company and its products & services for FREE.

SPECIAL THANKS to Astro Advertising, Adworld Advertising, and Graphitek Signmaker/Sights & Graphics Outdoor Media for free billboard space.  Also to Luneta/Signmedia, Multisigns Specialist and Golden Tone Solutions  for free LED exposure to promote the 21st Graphic Expo 2016. Thank you very much for all the support! 

If you may have questions or clarifications regarding the event, please do not hesitate to call us anytime and we will be glad to assist you.

Thank you,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 Mobile: 0917-5149781 
E-Mail: /  

Monday, March 28, 2016

An Invitation From PANA, PANAF and Ad Foundation


Happy Easter Monday to All! 

The Philippine Association of National Advertisers (PANA) would like to invite you all to its 3rd General Membership Meeting to be held on April 6, 2016 (Wednesday), 12Noon to 2:30 PM at the Makati Diamond Residences, Legazpi Street, Makati City (across Greenbelt 1 and 5).

Their guest speaker is Prof. Winnie Monsod who will talk about the “Projected Philippine Economic Climate of the 2016 Presidential Candidates & Their Possible Response to Global Socio-Economic Challenges.” This voters’ education activity is a joint project of PANA and PANA Foundation, and in partnership with the Ad Foundation.

Please confirm your attendance by emailing Ms. Adell Asiado ( or calling her at 894-0474 to 75; 894-0012 to 13. Ticket price is Php1,500.00.  Registration starts at 11:00AM.

For your information.  

Your participation will be highly appreciated.

Thank you,

Rowena "Weng" P. Reyes 
Head, OAAP Secretariat 
Outdoor Advertising Association of the Philippines (OAAP) 
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City
Tel. No. 751-0255 Telefax No. 843-8201 
Mobile No.: 0917.5149781
E-Mail: /

Saturday, March 19, 2016

OAAP members switch off for Earth Hour 2016

At 8:30PM to 9:30PM tonight, March 19, 2016,Saturday, cities and towns all over the world will switch off their lights for one (1) hour - sending a powerful message that yes, it is definitely possible to take action on global warming. The Philippines will join millions of communities in this symbolic act. The OAAP joins the whole world by switching off Billboards and LED lights for an hour. Your cooperation will help save Mother Earth. Be counted. Thank you.

Monday, March 14, 2016

For all bonafide OAAP members

Friday, February 26, 2016

1st Quarterly Regular GMM 2016 & Induction Ceremony


1st Quarterly Regular and Induction Ceremony of the
2016 OAAP Officers and Directors

Date : March 15, 2016 (Tuesday)
Time : 11:00 A.M.
Venue : Conference Rooms IJKLM, UNILAB Bayanihan Center, No. 8008 Pioneer Street
Bgy. Kapitolyo, Pasig City
Keynote Speaker: Atty. Emerson S. Carlos
Metropolitan Manila Development Authority (MMDA)

Inducting Officer: Ms. Blen M. Fernando 
Philippine Association of National Advertisers Foundation (PANAF)

The presence and active participation of the company-owners and authorized/official representatives are important and mandatory. Please confirm your valuable attendance. Thank you very much!

Attire: Business

RSVP: 843.8201 or 751.0255

Wednesday, February 24, 2016

4As 2016 Ad Summit Conference Program

Dear Members, Industry Partners and Colleagues,

We are pleased to share with you the Ad Summit program of speakers per day. We will continue to send you other relevant information on the summit activities as we approach the conference dates. 

Thank you very much for your support and for joining us in this year's milestone project of the 4As.

Norman A. Agatep
Chairman of the Board

Wednesday, February 10, 2016

OAAP Annual Membership Orientation-Seminar

17 February 2016, Wednesday, 2:00 P.M., OAAP Office
Upper Ground 37, Cityland Pasong Tamo Condominium
No. 6264 Calle Estacion, Bgy. Pio del Pilar, Makati City

Dear Fellow Members:


One of the objectives of our association this year is to inform/guide and enlighten OAAP members of their importance and advantages of being a member, including our obligations.  It aims to develop the members’ enthusiasm to be actively involved and understand the need to support our association and the industry as a whole. 

In line with this, please be informed of our upcoming OAAP Annual Membership Orientation-Seminar to be held on February 17, 2016, Wednesday, 2:00 p.m. at the OAAP Office.  Other important items will also be tackled during the orientation-seminar, per attached.
NOTE:  One (1) Representative per company is allowed to attend.

The presence of the owners and official representatives is very important. 

Please confirm your valuable attendance at 843 8201 or 751 0255 and Mobile No. 0917 514 9781.

NOTE:  We will advise you immediately if there will be a change of venue depending on the total number of attendees.

Be counted!  Your active participation will be highly appreciated!

Very truly yours,                                     Approved by:

OAAP Director for Membership            OAAP President
Ethics and Grievance

Monday, January 25, 2016

Company Profile: Optimum Ads Corporation

Optimum Ads Corporation was organized with a singular corporate objective:

“To ensure its clients own the best billboard sites and posses a distinct character to rise above the clutter.” This corporate objective separates Optimum Ads Corp. from the rest of the outdoor suppliers.

The Company focuses on providing highly visible billboard sites, uncluttered locations and impactful designs. Optimum Ads Corp. maintains strategically lighted photographic billboards in Metro Manila and key cities nationwide.

With more than a decade in the industry, its Marketing Team is composed of seasoned personnel with vast experience in Outdoor Advertising and Brand Management. The Team is trained tovalue the interest of its client by providing them with relevant product information and excellent after-sales service.

Company Profile: Advertising Associates, Inc.

Advertising Associates, Incorporated was established in 1947.

AA specializes in developing outdoor as a main advertising medium designed to the individual client requirements.

AA has extensive experience in

  • High resolution printing
  • Tarpaulin printing
  • Sticker printing
  • Photo printing
  • Cloth printing
  • Panaflex printing
  • Signage
  • Standee

Company Profile: ASI / Megasign

Animated Signs Inc. (ASI) is your one-stop-shop alternative event supplies, point-of-purchase (POP) printer, importer, and sourcing partner who continuously aim to deliver innovative solutions to our “highly-competitive” clientele aiding them to be always, “Top of Mind.” It currently uses MEGASIGN as its official brand name.

Our traditional patented EL / LED panels as well as our place-based media nationwide completes our extensive products and services portfolio.

Company Profile: MLG Advertising

MLG Advertising : Caring for your Ads Started in July 2012; Dedicated in providing maximum advertising exposure of various trades and businesses through strategically based billboards. Currently, we have the largest billboard ad spaces in Pampanga. 

Owned and operated by the proprietors of Gozun Cars, a quality used car dealer in Pampanga since 1999. Gozun Cars has display centers in SM City Pampanga, Mc Arthur Highway, and the newly-opened 3rd branch at Jose Abad Santos Avenue, City of San Fernando, Pampanga.

OUR BILLBOARD STRUCTURES are built to last using massive steel frames and are supported by deep-rooted steel concrete foundations, as designed by structural engineers and architects with compliance to government restrictions, supported by permits and licenses.

MLG Advertising and Gozun Cars are owned and operated by GL8 Fam Corporation.

Company Profile: Strong Media Advertising Solutions

Strong Media Advertising Solutions Inc.(SMASI), is in the business of offering Digital Out of Home (DOOH) ad placements.

Our services enable clients to communicate with their target consumers thereby increasing its presence in the marketplace.

Products and Services:

  • LED Billboards
  • In-Store Digital Displays
  • Signage Making

Suite 405 J&L Building, 251 EDSA Greenhills, Mandaluyong City, 1554

Company Profile: Printmedien Trading Corp.

Printmedien Trading Corp. (PTCTM) is the market leader for supplies of raw materials used in out-of-home advertising, architectural projects, traffic safety signs and various grand format printing applications. The company’s technical experience and commitment to service are an integral part of its success in every major market and industry. PTC is also the sole distributor of Avery DennisonTM Graphics Products, Reflective Sheeting and Performance Tapes.

Having the widest range of quality products and professional services, PTC gives each of its business partners the freedom to Inspire, Create and Standout in their respective fields. 

PTC is a Filipino company, established in 2006, with a distribution network spanning throughout the Philippine archipelago. We are a proud member of the Outdoor Advertising Association of the Philippines (OAAP) and the Safety Organization of the Philippines (SOPI).

Company Profile: Alcordo Advertising

It was in mid-60s when a one-door office along F. Ramos Street opened – the J.
Alcordo and Associates came to be. In 1965, J. Alcordo and Associates was a one-stop shop for one’s advertising and public relations needs.

Cebu in the mid-60s was the prime area for Manila ad agencies since a great number of corporations considered the city as the southern hub. There were regional offices in Cebu for the Visayas- Mindanao operations. Majority of the shipping companies had their main offices here. Manila ad agencies also maintained sub-offices at the time.

Some of the agencies are J. Walt Thompson, Mc Cann Erickson, and Philprom. Other emerging ad agencies were National Ads and Lomocso Advertising. Among these, J. Alcordo was agency to beat.

Yet, there was no stiff competition. Agencies helped each other and lobbied, as a group, in Congress to elevate advertising practice into a respectable profession.

Ad practitioners and clients were casually helping each other out and eventually endedup as friends. There were some corporate executives of the client-company who were trained in Madison Ave. (New York, USA) and they gave lectures in the principles of Advertising, by the book. In no time, the J. Alcordo became the king makers during election season; they mastered house-to-house campaign for products like Tide; fine tuned file advertising like free movies by caravan in the in the towns; billboards became recognized as a major ad tool. They became known as the Visayas- Mindanao specialist.

J. Alcordo had fought like the other advertising professionals, and was able to put Cebu in the map. They were there in the first Ad Congress back in 70’s and in the subsequent Ad Congress there after. Presented out a paper which pointed out that 2/3 of the market was in the south, and persisted that 2/3 of the expenditures should be allocated for the southern market.

Organized and established as a single proprietorship in 1969 under the name of Alcordo Outdoor Advertising. Incorporated under the name of Alcordo International Incorporated in 1992.

Company Profile: BuzzDrivers, Inc.

BuzzDrivers, Inc. is a media development company that provides Out-of-Home (OOH) Media products targeting the general commuting market. Since 2010, the company has created, developed, and patented unique media options such as Basahero and Jeepney Interior Poster to enable advertisers to coomunicate brand message effectively to their target market. With the addition of mainstream commuter media options, BuzzDrivers, Inc. is more than capable of providing solutions to you Commuter Media needs.

Unit D, REM III, Leonora St., Ramax Subd. Brgy. Pasong Tamo, Quezon City


1. Basahero (Ads on Bus Seats)
2. Bus Rear & Side Ads
3. Jeepney Interior Poster (JIP)
4. Jeepney Top Ads (JTA)

5. LRT Train Inserts

Thursday, January 21, 2016

Company Profile: Omnisource International Trading Corporation

Omnisource International is a consolidated hub for a wide spectrum of business and marketing solutions, incorporating high-end production technology with well-established distribution networks, partnerships with high-traffic display locations, professional in-house design and years of experience in brand activation and product promotions.

We give ideas form, bringing together creative design, premium raw materials and daring technologies to build-up and bolster the promotional collateral that present companies, products, and aideas to a media-savvy world.

We give ideas momentum, taking brand promises out of the packaging labels and into the streets, homes and workplaces where they could be experienced, enjoyed and inculcated into everyday life.

Ad Placement
We give ideas presence, coursing commercial messages through a wide berth of channels where thousands upon thousands of potential customers can encounter them as they go about, day in and day out.

We give ideas impact, leading the celebration for the best things a company or product has to offer. We provide immersion into those exciting sensations one can always be proud to be identified with.

Company Profile: Jumphook Advertising Incorporated

JUMPHOOK ADVERTISING INCORPORATED is a corporation type of business, particularly engaged and specialized in advertising strategies. It is created to provide you the most versatile and efficient advertising services in the industry.

Although our company was just organized recently, we cannot be considered a neophyte in this field since our advertising professional has been in the business for a decade already. 
Our Billboard and Bus ad Services captures the viewer’s attention 18-24 hours a day. It has realistic, attention grabbing, full-color images to be printed in super large format economically and quickly.

Our promotional ideas assure “top of mind awareness to a demanding corporate customer base. Superior marketing expertise, a relationship-oriented sales team and full service facilities with a creative graphical design team, and stringent quality control processes, are just some of JUMPHOOK ADVERTISING INCORPORATED core strengths.

Tuesday, January 12, 2016

OAAP Mourns The Passing Of Former Director Dong Callao

The Board of Directors, Committee Chairpersons, and the Secretariat of the OAAP would like to join in mourning the untimely loss of Mr. Dong Callao of Adstratworld who during his time at the OAAP, served the organization devotedly. He left an indelible legacy on this organization, especially during his time as a Director in 2013.
Condolences are hereby extended to his family and relatives at this time of grief, and the people of Adstrat for the loss of a valuable OAAP member.

Atty. Joe Vale Named As OAAP Chairman for 2016

2016 Chairman - Atty. Joe M. Vale

Chairman                   -           ATTY. JOE M. VALE
                                               President, Luneta Advertising Inc.

 President                    -          RODRIGO “ROD” C. GUEVARRA
                                               VP for Sales & Marketing, Guevarra & Associates

Vice-President           -           DANILO “DAN” C. SEMBRANO
                                               President, Park Ads Inc.

Board Secretary        -           EDBERTO “ED” B. ACOSTA
                                              President, JADE OOH Advertising                            

Treasurer                   -          MELVIN M. OLORIS
                                              President, Sights & Graphics Outdoor Media Inc.

Public Relations Officer        -      FORTUNATO “NATO” R. AGBAYANI
                                                       Chief Operating Officer, Globaltronics Inc.

Director for Ways & Means       -    JANE CANLAS – LARANJO
                                                         President, Prime Recall Advertising & Services Inc.

Director for Attendance & Fellowship          -    LOURDES “DES” S. REYES
                                                                            President, Comactive Corp.     

Director for Membership & Grievance        -     CHRISTIAN OLIVER CHUA
                                                                             President, Animated Signs Inc.
Immediate Past Chairman (Ex-Officio)       -     FRANCISCO “FRANK” T. ABUEVA
                                                                           Chairman of the Board, Advertising Associates Inc.