Wednesday, December 26, 2012

Tropical Storm QUINTA Advisory


Tropical Storm "Quinta" continues to move quickly across Northwestern Visayas. It will continue to enchance the Northeast Monsoon (Amihan) and bring moderate to strong winds "on and off" rains across Eastern & Southern Luzon including Metro Manila today.

Please continue to monitor weather forecast and roll down tarps when necessary in areas affected by strong winds to prevent damages for public safety.





Sunday, December 9, 2012

Links to Out-Of-Home Media


Links to Out-Of-Home Media
Advertising Philippines
Philippine advertising, marketing, media, digital, PR news and more!
Advertising Philippines


Outdoor Advertising
Outdoor Advertising is a viable mass medium in the Philippines. Online resources available for advertisers and ad agencies.
http://outlookph.blogspot.com


Search Billboards in EDSA
Click here to open up Google. Type in keywords: EDSA Billboards ; click on entry "Billboards in EDSA?..."
EDSA Billboard Search


Provincial Billboards : Cebu, Davao, etc.
The quickest way to get a billboard in the VisMin region is to call a specialist who knows the area. VisMin billboards available.
Provincial Billboards Network


Outdoor Advertising Association
The OAAP is the lead trade association representing the outdoor advertising industry. Founded in 1964, the OAAP is dedicated to promoting, protecting and advancing outdoor advertising interests in the Philippines
OAAP Overview


Sexy Billboard In EDSA

Search for a sexy billboard on EDSA. Other areas : SLEX, C5, NLEX.
http://sexybillboards.blogspot.com

Thursday, December 6, 2012

Typhoon PABLO update


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OAAP Advisory:

According to PAGASA, it is now safe to roll up billboard tarps in Metro Manila. Typhoon "Pablo" will leave the Philippine Area of Responsibility (PAR) tonight or tomorrow morning.

Image from: http://newsinfo.inquirer.net

Wednesday, December 5, 2012

Typhoon PABLO Advisory


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From PAGASA-DOST

Synopsis:
At 4:00 am today, the center of Typhoon "PABLO" was located at 180 km East of Puerto Princesa City (10.2°N,120.4°E) with maximum sustained winds of 130 kph and gustiness of up to of 160 kph. It is forecast to move West Northwest at 24 kph.
Forecast:
Palawan including Calamian Group of Islands, Antique, Iloilo, Guimaras, Bohol, Siquijor, Southern Cebu and Negros Provinces will experience stormy weather with rough to very rough seas. Mindoro provinces including Lubang Island, Romblon, the rest of Panay and Cebu, Lanao Del Norte, Misamis Occidental, Zamboanga Del Norte and Camiguin will have rains with gusty winds with moderate to rough seas. Bicol, CARAGA and Davao regions and the rest of Visayas will be cloudy with light to moderate rainshowers or thunderstorms while Metro Manila and the rest of Luzon will have cloudy skies with light rains. The rest of Mindanao will be partly cloudy with brief rainshowers or thunderstorms.

Moderate to strong winds blowing from the Southeast to Northeast will prevail over the rest of the country with moderate to rough seas.

Tuesday, December 4, 2012

AdBoard - MMDA MOA Signing

The Advertising Board of the Philippines in cooperation with the Metro Manila Development Authority signed a comprehensive memorandum of agreement last November 28, 2012 at the MMDA office. Said MOA will address the problem of the out-of-home industry involving the stakeholders such as the Outdoor Advertising of the Phils. (OAAP), Philippine Association of National Advertisers (PANA) and the Association of Accredited Advertising Agencies-Phils. (4As). Shown in photo are (standing L-R): Bobot Sto. Domingo, OAAP Director; Jenny Wieneke, 4As Vice-President; Rod Guevarra, OAAP Treasurer; Chris Chua, OAAP Director; Dodie de Guzman, Reynaldo Lunas, MMDA Billboard Clearance Officer; Engr. Ed Lara, Billboard Operations Team. (Seated L-R): Atty. Joe Vale, OAAP Immediate Past Chairman; Ricky Alegre, AdBoard Chairman; Hon. Francis Tolentino, MMDA Chairman; Edberto Acosta, OAAP Chairman and Corazon Jimenez, MMDA General Manager.
MMDA, outdoor advertisers agree on billboard rules
(philstar.com) | Updated November 29, 2012 - 5:03pm 

MANILA, Philippines - The Metropolitan Manila Development Authority (MMDA) and outdoor advertisers have finally agreed on the regulation of advertising billboards in Metro Manila, particularly those found along the Metro’s major roads.

On Wednesday, the MMDA signed a memorandum of agreement with the Advertising Board of the Philippines (AdBoard), the Philippine Association of National Advertisers (PANA), the Association of Accredited Advertising Agencies of the Philippines (4As) and the Outdoor Advertising Association of the Philippines (OAAP).

Under the agreement, the construction of billboards and the acquisition of new billboard sites by members of OAAP will be suspended during a period of six months.

Only those OAAP members that have already pending applications and had substantially complied with the documentations demanded by government agencies concerned shall be allowed to put-up new billboards.

During the moratorium of six months, the MMDA will also refrain from dismantling the billboards of OAAP members.

All advertising tarpaulins which were earlier taken down and confiscated from billboard frames owned by OAAP members will also be released by the MMDA and will be re-installed during the same period.

Both the MMDA and the outdoor advertising groups have also agreed to draft the agreement’s implementing rules and regulations (IRR) within the moratorium period.

The parties also agreed to set up a permanent Metro Manila Outdoor Media Council (MMOMC) that will be responsible for the implementation of the IRR. The IRR will cover and define the allowable size, distance and structural integrity of billboards.

MMDA chairman Francis Tolentino said the agreement with the outdoor advertisers would not only regulate the use of billboards but will also prevent the operation of illegal billboard owners.

“In effect, this is a partnership. With the support of groups here present, colorum billboard operators will definitely be prevented,” he added.   - Mike Frialde

 
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