Sunday, August 16, 2015

Outdoor Advertising Industry Holds 1st National Summit In Davao

The Outdoor Advertising Association of the Philippines (OAAP) will hold its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” from August 21-23 in conjunction with the annual Kadayawan Festival in the City.

About 100 Outdoor Advertising practitioners throughout the country are expected to attend from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.

With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The event is led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are set to speak before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCourse), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco to speak on the Latest Trends in OOH. Also in the line-up of speakers is Globaltronics VP for External Affairs & Partnerships and current OAAP PRO, Mr. Nato Agbayani to speak on Rich Media Marketing Via Digital OOH.

Powerhouse speakers coming from the Franchising and Advertising industries are lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik will speak on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta to speak on What’s Next in the World of OOH.

For details contact the OAAP Secretariat at (02)843-8201/(02)751-0255 or through mobile at 0917-5149781 or 0998-5403023 or visit the OAAP Facebook page at

Sunday, August 2, 2015

Philippines Is Above The Global Average For OOH Spending

Filipinos really love billboards and outdoor advertising. 

A recent side by side comparison of spending in out-of-home media shows that the Philippines is above the global average for monies allocated to OOH media.

A study from ZenithOptimedia showed that the global average is 7.4% for the year 2013.  At that same period, the Philippine Center for Out-Of-Home Media Research and Science pegged the OOH adspend in the Philippines at 11.2%.

With the traffic situation worsening not only in Metro Manila but all over the Philippines, we can expect this percentage to increase as OOH becomes more relevant.


Saturday, August 1, 2015

In-House Seminars on Media Landscape, Updates, and Trends Available to OAAP Members

Media gurus Jay Bautista of Strategic Consumer Marketing Incites, Gabs Buluran of Kantar Media, and Lloyd Tronco of the Philippine Center for Out-Of-Home Media Research and Science, have come up with bespoke in-house seminars for outdoor advertising companies in order to fully grasp what is happening elsewhere in media.  With the rise of digital media and smartphone usage, the demands for a digital component within OOH executions are more evident.

To make outdoor advertising companies understand the shift in media consumption and the corresponding behavior of the audience, Jay, Gabs, and Lloyd help the attendees grasp the impact of today's media environment.

For queries on bespoke In-House seminars, you may email martinezeno ( @ ) © 2015 - Designed by