A recent side by side comparison of spending in out-of-home media shows that the Philippines is above the global average for monies allocated to OOH media.
A study from ZenithOptimedia showed that the global average is 7.4% for the year 2013. At that same period, the Philippine Center for Out-Of-Home Media Research and Science pegged the OOH adspend in the Philippines at 11.2%.
With the traffic situation worsening not only in Metro Manila but all over the Philippines, we can expect this percentage to increase as OOH becomes more relevant.
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