Sunday, August 2, 2015

Philippines Is Above The Global Average For OOH Spending

Filipinos really love billboards and outdoor advertising. 

A recent side by side comparison of spending in out-of-home media shows that the Philippines is above the global average for monies allocated to OOH media.

A study from ZenithOptimedia showed that the global average is 7.4% for the year 2013.  At that same period, the Philippine Center for Out-Of-Home Media Research and Science pegged the OOH adspend in the Philippines at 11.2%.

With the traffic situation worsening not only in Metro Manila but all over the Philippines, we can expect this percentage to increase as OOH becomes more relevant.


About the Author

Tech Support •

Author & Editor

Outdoor Advertising Association Of The Philippines.

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