Saturday, December 26, 2015

Lloyd Tronco Outlines Prospects for Out-Of-Home Media at Media Outlook 2016

Gabs Buluran, Jay Bautista, Lexi Schulze, Norelyn Baviera, and Lloyd Tronco
OAAP Committee Chairman for Information and Education, Lloyd Tronco, recently joined media gurus Jay Bautista of Strategic Consumer and Media Incites Inc. (SCMI), a media and consumer research agency, and Gabs Buluran, of Kantar Media, in providing advertisers, ad agencies, and media vendors alike with the outlook for media in 2016.  Tronco, who also heads the Philippine Center for Out-Of-Home Media Research and Science, discussed trends and innovations pertaining to OOH media. 

Most interesting to be seen is the integration of OOH Media and Digital by those agencies and advertisers who dare to innovate and move away from traditional display oriented OOH media.

The Media Outlook series is an annual forum which gathers marketing and media professionals and is aimed at forecasting media consumption trends in the coming year.

Media Outlook is presented annually by Fiera de Manila, Inc.  The latest Media Outlook (2016) was held on December 15, 2015, at Fairmont Hotel, Makati City.

Monday, December 21, 2015


Season's Greetings!

We are glad to announce the 2016 Officers and Directors of the 
Outdoor Advertising Association of the Philippines (OAAP).

Chairman                   -           ATTY. JOE M. VALE
                                                President, Luneta Advertising Inc.

President                    -           RODRIGO “ROD” C. GUEVARRA
                                                VP for Sales & Marketing, Guevarra & Associates

Vice-President           -           DANILO “DAN” C. SEMBRANO
                                                President, Park Ads Inc.

Board Secretary         -           EDBERTO “ED” B. ACOSTA
                                                President, JADE OOH Advertising
Treasurer                    -           MELVIN M. OLORIS
                                                President, Sights & Graphics Outdoor Media Inc.

Public Relations
Officer                        -           FORTUNATO “NATO” R. AGBAYANI
                                                Chief Operating Officer, Globaltronics Inc.

Director for Ways
& Means                     -           JANE CANLAS – LARANJO
                                                President, Prime Recall Advertising & Services Inc.

Director for Attendance
& Fellowship               -           LOURDES “DES” S. REYES
                                                President, Comactive Corp.

Director for Membership
& Grievance                -           CHRISTIAN OLIVER CHUA
                                                President, Animated Signs Inc.
Immediate Past Chairman
(Ex-Officio)                -           FRANCISCO “FRANK” T. ABUEVA
                                                Chairman of the Board, Advertising Associates Inc.

Monday, December 7, 2015

OAAP Krismas Kalokalike 2015


Come and Celebrate Christmas at the "OAAP Krismas Kalokalike 2015"

December 11 (Friday), 5:00 PM at the Social Hall of Villamor Golf Course, Pasay City.  

Come in your Best Kalokalike Outfit!  Bring exchange-gift per company (minimum worth of Php1,000.00).  

More fun and surprises await all participants. 

RSVP: 843-8201 / 751-0255

Many thanks and Advance Merry Christmas!  

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