OAAP 2014 Golf Fellowship and Christmas Party

OAAP 2014 Golf Fellowship and Christmas Party

The Outdoor Advertising Association of the Philippines invites its friends in the advertising industry to join its Golf Fellowship on December 11, 2014.  Tee off is at 7:00 am at the Villamor Golf Club.

Contact Wheng Reyes at 751-0255 and 843-8201 for slots.

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Tuesday, December 09, 2014 Christmas Party , Golf , OAAP Events

Media Outlook 2015

Media Outlook 2015

MEDIA OUTLOOK 2015
December 16, 2014, Tuesday, 1:30-5:00PM
Fairmont Hotel, Makati Avenue, Makati City

2015 will be an interesting year for the media industry in the Philippines as the ASEAN integration and pre-2016 election fever takes center stage among other developments.

The Media Outlook 2015 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed - ‘Will TV continue to be the dominant consumer touch point?’ ‘What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?’

These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.

The Panel of Experts is composed of the following:

1. Gabriel V. Buluran, General Manager, Kantar Media Philippines
2. Lloyd Tronco, Executive Director, PhilCourse
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc.

KEY TOPICS

1. TV Ratings and Radio Ratings by Gabriel V. Buluran, General Manager of Kantar Media Philippines

I. The state of TV viewing in the Philippines
a. Urban vs Rural viewing
b. Top channels
c. Top Genres
d. Twitter and TV viewing

II. Kantar and KBP radio ratings data
a. Radio listening trends across the country
b. Popular stations
c. Popular genres
d. Impact of mobile technology on listening habits

III. Advertising Expenditure information
a. Value of Philippine advertising in 2014
b. Prospects for 2015
c. Top advertisers
d. Top categories

2. The Outlook for OOH by Mr. Lloyd Tronco, Executive Director of PhilCourse

I. Latest audience measurement information
a. Estimate of OOH’s reach
b. Profile of consumers exposed to OOH
c. Popular OOH executions
d. Latest OOH advertising figures
e. Forecast for 2015

3. Results of the recently completed National Urban Media Insights Study by Jay Bautista, General Manager of Strategic Consumer and Media Incites, Inc.

a. Popular touch points for Filipinos
b. Latest online trend
c. Latest mobile trend
d. Digital and Traditional media (competition vs collaboration)

Discounts and Payment Scheme

PHP 4,000 + VAT inclusive of meals and kit

- Package of 5 Delegates + 1 Free
- 10% Discount to Past Delegates
- 20% Discount to Academe/ Students/ Government

LEARN MORE:  www.fmi.com.ph

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.

For Sponsorship and Registration

Call: +632 – 896 0639, 896 0637

Fax: +632-890-2101, 896 0637
Email: norelyn@fmi.com.ph
Visit website: www.fmi.com.ph

Tuesday, December 09, 2014 Featured , Industry Events , OAAP Events , OAAP GMM , Weather

History of OAAP

History of OAAP

In the beginning, there was only outdoor advertising

Advertising in the early time were mere message carved in stone plates, and notices printed on walls. It was only the form of advertising then, it was outdoor advertising.

            And outdoor advertising, for time, enjoy this monopoly until print, (newspaper and magazines) and radio technologies were invented and developed. Up the early 1960s in the Philippines, outdoor advertising was regarded as the primary advertising medium, a status reinforced when 15 established outdoor advertising companies organized themselves into one, cohesive, solid voice to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its purpose was to promote the growth of the outdoor advertising in the Philippines by establishing its own Code of Ethics.

            Fifteen founding members made up of its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions.

            Outdoor Advertising has gone a long way: From stone and wall carvings, to hand painted billboards, and now to high-tech, large-format photographic print, 3D inflatable, and big screen electronic signages. And then there are the undying, reliable, and colourful neon signs lightning up the city nightlife.

            Only in outdoor advertising can show the signs of the times like no other advertising medium. In one glance, outdoor advertising blends wonderfully past, present and future.

The 1964 FOUNDERS

1.      Acme Neon Lights’

2.      Advertising Associates Inc.

3.      HI-Art Reproduction

4.      House of Ractor

5.      Luzon Advertising

6.       Manalang Advertising

7.      Manila Neon Lights

8.      Martin Outdoor

9.      MJ Gonzales & Associates

10.  Modern Advertising

11.  Outdoor Advertising of the Philippines

12.  Lunod & Associates

13.  Sierra Neon

14.  United Neon Lights

15.  Universal Sales Promotions

OAAP VISION

We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OAAP MISSION

We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.

Wednesday, October 01, 2014 History

Resource Person in Out-Of-Home Media : Lloyd Tronco

Resource Person in Out-Of-Home Media : Lloyd Tronco

Lloyd Tronco

Certified Digital Marketer
Media Strategist and Channels Specialist
Out-Of-Home Media Advocate

 
Lloyd Tronco is a recognized thought leader in Out-Of-Home Media in the Philippines. His experience in Out-of-Home (OOH) media, runs to 30 years having grown up in a family business which provided billboard space in the Visayas and Mindanao.

Tronco Advertising Co. Inc., based in Bacolod City was started in 1977 by the late advertising executive Larry Tronco.


In 2001, as Out-of-Home (OOH) media began gaining popularity in the Philippines. Lloyd was hired by McCann Erickson Philippines’ media unit, Universal McCann to be part of a team specializing in out-of-home media.

At Universal McCann, he handled the Out-of-Home (OOH) media requirements of the agency, serving the requirements of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom until early 2005.

Following the stint with Universal McCann, he set up a consultancy which developed the business of OOH media vendors, and serving the Out-of-Home (OOH) media needs of various media agencies such as OMD, Touch DDB, MEC and more. He is a Certified Digital Marketer and is an advocate of Out-of-Home (OOH) and digital channels to achieve maximum awareness for brands.

Lloyd is one of the regular speakers in Media Outlook, the annual industry forum which forecasts media trends in the Philippines.  He served as the Vice President of OAAP in 2013.

Monday, December 09, 2013 People , Philippine Advertising Industry

Tropical Storm QUINTA Advisory

Tropical Storm QUINTA Advisory

Tropical Storm "Quinta" continues to move quickly across Northwestern Visayas. It will continue to enchance the Northeast Monsoon (Amihan) and bring moderate to strong winds "on and off" rains across Eastern & Southern Luzon including Metro Manila today.

Please continue to monitor weather forecast and roll down tarps when necessary in areas affected by strong winds to prevent damages for public safety.

Wednesday, December 26, 2012 NDRRMC , PAGASA , Weather

Links to Out-Of-Home Media

Links to Out-Of-Home Media

Links to Out-Of-Home Media

Advertising Philippines Philippine advertising, marketing, media, digital, PR news and more! Advertising Philippines Outdoor Advertising Outdoor Advertising is a viable mass medium in the Philippines. Online resources available for advertisers and ad agencies. http://outlookph.blogspot.com Search Billboards in EDSA Click here to open up Google. Type in keywords: EDSA Billboards ; click on entry "Billboards in EDSA?..." EDSA Billboard Search Provincial Billboards : Cebu, Davao, etc. The quickest way to get a billboard in the VisMin region is to call a specialist who knows the area. VisMin billboards available. Provincial Billboards Network Outdoor Advertising Association The OAAP is the lead trade association representing the outdoor advertising industry. Founded in 1964, the OAAP is dedicated to promoting, protecting and advancing outdoor advertising interests in the Philippines OAAP Overview Sexy Billboard In EDSA Search for a sexy billboard on EDSA. Other areas : SLEX, C5, NLEX. http://sexybillboards.blogspot.com

Sunday, December 09, 2012

Typhoon PABLO update

Typhoon PABLO update

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OAAP Advisory:

According to PAGASA, it is now safe to roll up billboard tarps in Metro Manila. Typhoon "Pablo" will leave the Philippine Area of Responsibility (PAR) tonight or tomorrow morning.

Image from: http://newsinfo.inquirer.net

Thursday, December 06, 2012

Typhoon PABLO Advisory

Typhoon PABLO Advisory

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From PAGASA-DOST

Synopsis:
At 4:00 am today, the center of Typhoon "PABLO" was located at 180 km East of Puerto Princesa City (10.2°N,120.4°E) with maximum sustained winds of 130 kph and gustiness of up to of 160 kph. It is forecast to move West Northwest at 24 kph.
Forecast:
Palawan including Calamian Group of Islands, Antique, Iloilo, Guimaras, Bohol, Siquijor, Southern Cebu and Negros Provinces will experience stormy weather with rough to very rough seas. Mindoro provinces including Lubang Island, Romblon, the rest of Panay and Cebu, Lanao Del Norte, Misamis Occidental, Zamboanga Del Norte and Camiguin will have rains with gusty winds with moderate to rough seas. Bicol, CARAGA and Davao regions and the rest of Visayas will be cloudy with light to moderate rainshowers or thunderstorms while Metro Manila and the rest of Luzon will have cloudy skies with light rains. The rest of Mindanao will be partly cloudy with brief rainshowers or thunderstorms. Moderate to strong winds blowing from the Southeast to Northeast will prevail over the rest of the country with moderate to rough seas.

Wednesday, December 05, 2012 PAGASA , Weather

AdBoard - MMDA MOA Signing

AdBoard - MMDA MOA Signing

The Advertising Board of the Philippines in cooperation with the Metro Manila Development Authority signed a comprehensive memorandum of agreement last November 28, 2012 at the MMDA office. Said MOA will address the problem of the out-of-home industry involving the stakeholders such as the Outdoor Advertising of the Phils. (OAAP), Philippine Association of National Advertisers (PANA) and the Association of Accredited Advertising Agencies-Phils. (4As). Shown in photo are (standing L-R): Bobot Sto. Domingo, OAAP Director; Jenny Wieneke, 4As Vice-President; Rod Guevarra, OAAP Treasurer; Chris Chua, OAAP Director; Dodie de Guzman, Reynaldo Lunas, MMDA Billboard Clearance Officer; Engr. Ed Lara, Billboard Operations Team. (Seated L-R): Atty. Joe Vale, OAAP Immediate Past Chairman; Ricky Alegre, AdBoard Chairman; Hon. Francis Tolentino, MMDA Chairman; Edberto Acosta, OAAP Chairman and Corazon Jimenez, MMDA General Manager.

MMDA, outdoor advertisers agree on billboard rules
(philstar.com) | Updated November 29, 2012 - 5:03pm 

MANILA, Philippines - The Metropolitan Manila Development Authority (MMDA) and outdoor advertisers have finally agreed on the regulation of advertising billboards in Metro Manila, particularly those found along the Metro’s major roads.

On Wednesday, the MMDA signed a memorandum of agreement with the Advertising Board of the Philippines (AdBoard), the Philippine Association of National Advertisers (PANA), the Association of Accredited Advertising Agencies of the Philippines (4As) and the Outdoor Advertising Association of the Philippines (OAAP).

Under the agreement, the construction of billboards and the acquisition of new billboard sites by members of OAAP will be suspended during a period of six months.

Only those OAAP members that have already pending applications and had substantially complied with the documentations demanded by government agencies concerned shall be allowed to put-up new billboards.

During the moratorium of six months, the MMDA will also refrain from dismantling the billboards of OAAP members.

All advertising tarpaulins which were earlier taken down and confiscated from billboard frames owned by OAAP members will also be released by the MMDA and will be re-installed during the same period.

Both the MMDA and the outdoor advertising groups have also agreed to draft the agreement’s implementing rules and regulations (IRR) within the moratorium period.

The parties also agreed to set up a permanent Metro Manila Outdoor Media Council (MMOMC) that will be responsible for the implementation of the IRR. The IRR will cover and define the allowable size, distance and structural integrity of billboards.

MMDA chairman Francis Tolentino said the agreement with the outdoor advertisers would not only regulate the use of billboards but will also prevent the operation of illegal billboard owners.

“In effect, this is a partnership. With the support of groups here present, colorum billboard operators will definitely be prevented,” he added.   - Mike Frialde

Tuesday, December 04, 2012 Featured

The 2012 OOH Media Conference November 16, 2012 ; SMX Hall 1

The 2012 OOH Media Conference November 16, 2012 ; SMX Hall 1

REGISTER NOW!!!

Organized by:

Managed by:

The Next Level...Meet The Challenge

The 2012 OOH Media Conference
November 16, 2012 ; 10am to 4pm ; SMX Hall 1 Conference Area
Call : 898-2198 for Registration

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Conference Speakers

Ms. Venus Navalta Chairman of ZenithOptimedia Venus joined ZenithOptimedia, Philippines as Chairman in 2010. She re-launched and quicky grew ZenithOptimedia to be one of the biggest and most dynamic media agencies in the Philippines. Recently, ZenithOptimedia was honored by the industry as the "Media Agency of the Year 2011".  Venus will be the Keynote Speaker of the OAP 2012 Conference

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Mr. Jim Liu President, Kinetic China Topic: OOH in China before and now, learnings and success stories, sharing of best practices, and digital OOH industry.

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Mr. Bharad Ramesh Regional Executive Director for Operations and Trading for Asia, Starcom Mediavest Group Topic: Human Experience Planning in Out of Home

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Mr. Ricky Pena Senior Vice President, Digitel Mobile Philippines Topic: How OOH has help Sun Cellular in the overall marketing and communication strategies and vision for the OOH industry.

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Mr. Edward Tang General Manager, Singapore Press Holdings MediaBoxOffice Topic: OOH in Singapore, success stories and executions and to share best practices that we can learn from as we move forward to develop more innovative and technologically advanced OOH formats in the Philippines.

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Ms. Blen Fernando Vice President for Marketing, Alaska Milk Corporation How OOH Media has helped Alaska Milk Corp. in the overall marketing and communications strategies for its brands.

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Mr. Lloyd Tronco Executive Director, Philippine Center for Our-of-Home Research and Science Topic: Exploring the new "Tri-media"

The Next Level...Meet The Challenge

The 2012 OOH Media Conference
November 16, 2012 ; 10am to 4pm ; SMX Hall 1 Conference Area
Call : 898-2198 for Registration

Thursday, November 01, 2012

Typhoon OFEL Advisory

Typhoon OFEL Advisory

Typhoon Signal No. 1 has been hoisted over Metro Manila and numerous domestic flights have already been cancelled due to Typhoon OFEL.  With this, OAAP members are to roll down the billboard tarpaulins as a preventive measure and in consonance with the OAAP Memo dated May 23, 2011 wherein the Director Susana Cruz, NCR, Office of the Civil Defense, of the National Disaster Risk Reduction Management Council (NDRRMC), stated that part of the preventive measures covered by the NDRRMC PREPAREDNESS PLAN for tropical typhoons include:

-Outdoor Advertising Association of the Philippines to roll down all
their tarpaulins to prevent future emergencies.

Kindly monitor your billboards.



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Wednesday, October 24, 2012 PAGASA , Weather

Going Out-Of-Home, Fighting for the Industry Turf

Going Out-Of-Home, Fighting for the Industry Turf

Out-of-home media, or simply OOH, is quickly becoming as mainstream as traditional media for its particular ability to follow 86 percent of urban dwellers who spend their time outside the home. Only the remaining 14 percent stay at home for 100 percent of the day.

The Outdoor Advertising Association of the Philippines (OAAP) shared these figures in discussing the potential of OOH at the 5^th PANA GMM May 31 at the Hard Rock Cafe. OAAP President Delia Magtoto and the organization’s chair for information and education committee Lloyd Tronco see “unlimited possibilities with going outdoor”, when “every time could be primetime”.

Ferdie Frejas, managing director of GoodThinking Research Inc, joined the talk to describe the different types of OOH and the impressions they make on viewers: Well-liked placements are point-of-purchase media, indoor TV, outdoor TV/digital billboards and light boxes. Human ads, transit media, billboards and indoor posters/banners garner average liking. The least liked are roving billboards, building wraps, street posters/banners and flyers/leaflets/brochures.

Found in schools, malls, offices, on the road and while in transit, the places where we encounter OOH are as varied as the forms in which they come. They have grown so prevalent that they could reach the people at times that TV, radio or print could not.

Every time could really be primetime with OOH, but Tronco says, “In our research, very clearly, traditional media adds brand credibility. It still tells consumers that if you’re a good brand, you have to have a TV campaign. That’s the role of traditional media--it confirms your brand credibility. And the role of out-of-home media is actually to remind people. One-third actually buy when they see out-of-home media.”

The value of utilizing OOH fuels the growth of the outdoor advertising industry--from 7 percent in 2004, steadily increasing to 10.9 percent in 2011. So the industry, highly visible by its nature, tends to invite outside scrutiny, especially in the wake of its current boom; it faces regulatory issues with the Department of Public Works and Highways, the Metropolitan Manila Development Authority and local government units.

“Government intervention continuously persists, as do major obstacles in the out-of-home industry,” Magtoto says.

But she assures advertisers that OAAP is maximizing legal channels “in an effort to protect the business and fight for property and industry rights”. With stakeholders ranging from outdoor media to the advertisers, the OAAP must champion the rising industry to keep the information flowing and the momentum going.

OOH enhances the integrated marketing mix as it reaches far and wide going to where the people are. Maybe it’s time to give it a try, because if you want to stand out, you need to go out of home.

Written by: Ivy Ong

Source: adEDGE, APR-JUN 2012, Vol. 8 No. 2, p. 26

Friday, October 05, 2012