Saturday, December 26, 2015

Lloyd Tronco Outlines Prospects for Out-Of-Home Media at Media Outlook 2016

Gabs Buluran, Jay Bautista, Lexi Schulze, Norelyn Baviera, and Lloyd Tronco
OAAP Committee Chairman for Information and Education, Lloyd Tronco, recently joined media gurus Jay Bautista of Strategic Consumer and Media Incites Inc. (SCMI), a media and consumer research agency, and Gabs Buluran, of Kantar Media, in providing advertisers, ad agencies, and media vendors alike with the outlook for media in 2016.  Tronco, who also heads the Philippine Center for Out-Of-Home Media Research and Science, discussed trends and innovations pertaining to OOH media. 

Most interesting to be seen is the integration of OOH Media and Digital by those agencies and advertisers who dare to innovate and move away from traditional display oriented OOH media.

The Media Outlook series is an annual forum which gathers marketing and media professionals and is aimed at forecasting media consumption trends in the coming year.

Media Outlook is presented annually by Fiera de Manila, Inc.  The latest Media Outlook (2016) was held on December 15, 2015, at Fairmont Hotel, Makati City.



Saturday, December 26, 2015 , ,

Monday, December 21, 2015

2016 OAAP OFFICERS and DIRECTORS

Season's Greetings!

We are glad to announce the 2016 Officers and Directors of the 
Outdoor Advertising Association of the Philippines (OAAP).

 Chairman                   -           ATTY. JOE M. VALE
                                                President, Luneta Advertising Inc.

President                    -           RODRIGO “ROD” C. GUEVARRA
                                                VP for Sales & Marketing, Guevarra & Associates

Vice-President           -           DANILO “DAN” C. SEMBRANO
                                                President, Park Ads Inc.

Board Secretary         -           EDBERTO “ED” B. ACOSTA
                                                President, JADE OOH Advertising
                                     
Treasurer                    -           MELVIN M. OLORIS
                                                President, Sights & Graphics Outdoor Media Inc.

Public Relations
Officer                        -           FORTUNATO “NATO” R. AGBAYANI
                                                Chief Operating Officer, Globaltronics Inc.

Director for Ways
& Means                     -           JANE CANLAS – LARANJO
                                                President, Prime Recall Advertising & Services Inc.

Director for Attendance
& Fellowship               -           LOURDES “DES” S. REYES
                                                President, Comactive Corp.

Director for Membership
& Grievance                -           CHRISTIAN OLIVER CHUA
                                                President, Animated Signs Inc.
                       
Immediate Past Chairman
(Ex-Officio)                -           FRANCISCO “FRANK” T. ABUEVA
                                                Chairman of the Board, Advertising Associates Inc.
Monday, December 21, 2015 , , , , ,

Monday, December 7, 2015

OAAP Krismas Kalokalike 2015

REMINDER to ALL OAAP BONAFIDE MEMBERS: 

 Come and Celebrate Christmas at the "OAAP Krismas Kalokalike 2015"

 December 11 (Friday), 5:00 PM at the Social Hall of Villamor Golf Course, Pasay City.  

 Come in your Best Kalokalike Outfit!  Bring exchange-gift per company (minimum worth of Php1,000.00).  

 More fun and surprises await all participants. 

 RSVP: 843-8201 / 751-0255

 Many thanks and Advance Merry Christmas!  

 See you all!
Monday, December 07, 2015 , , , ,

Wednesday, November 25, 2015

4th Regular Quarterly GMM & Annual Elections


The 4th Regular Quarterly GMM & Annual Elections of the OAAP will be held

       on: 26 November 2015 (tomorrow, Thursday)
    time: 11:00AM 
  venue: Function Room of Max's Greenbelt 1, Makati City.

Please update your company's arrears/outstanding accounts including special assessments so you can vote and be voted.  The  presence and active participation of the company owners and official representatives are important and mandatory.  Surprises await early birds and raffle prizes will be given away before the meeting adjourns. RSVP: 8438201/7510255.
Wednesday, November 25, 2015 , , , , , , , ,

Thursday, November 19, 2015

OAAP 4th Regular Quarterly GMM Important Notice


REMINDER to ALL OAAP bona fide members:  Our 4th Regular Quarterly GMM & Election of 2016 Board of Directors will be held on 26 NOVEMBER 2015 (Thursday), 11:00AM at the Function Room of Max's Greenbelt 1, Makati City.  Please update your company's arrears/outstanding accounts including special assessments so you can vote and be voted during the annual elections.  The  presence and active participation of the company owners and official representatives are important and mandatory to get the latest information about the industry, OAAP updates and various activities. RSVP: 8438201 /7510255. Thank you.
Thursday, November 19, 2015 , , , , , , , , , ,

Wednesday, October 21, 2015

You're all invited!

Atty. Lorna Kapunan is inviting OAAP Bonafide Members on October 23 (Friday), 2:00 PM at UP Bahay Kalinao, UP Diliman on her Official Proclamation to run for Senator. She belongs to the slate of Sen. Grace Poe who will also be there during LPK's proclamation. The presence of OAAP Members will mean so much to her. Thank you.
Wednesday, October 21, 2015 ,

OAAP WEATHER ADVISORY No. 3 for TYPHOON "LANDO"

According to PAGASA, it is already safe to re-install Billboards in Metro Manila and CALABARZON areas. Typhoon Lando will no longer bring strong winds in those areas. Thank you once again for your cooperation.
Wednesday, October 21, 2015 , , , , ,

Monday, October 19, 2015

Davao Advertisers and Regulators Forum

OAAP Mindanao Chapter, in partnership with Smart Post Paid and PLDT SME Nation, is inviting its members and other Advertising Operators in Davao City to this one day only Event where advertisers and regulators will sit and talk about issues relevant to the industry. It will be a great opportunity for all stakeholders to raise issues and find a workable solution.

 Plus, PLDT SME Nation will showcase innovations and trends in improving and expanding businesses at almost minimal cost but with huge returns.

 Know the regulations! Ask Questions! Come and Attend!

 The Speakers:
Atty Joseph Dominic Felizarta, Asst. City Building Official
Atty. Tristan Dwight P. Domingo, Asst. City Administrator
Alex P. Montanez, President, OAAP Mindanao
Engr. Fernando S. Ongkingko, Jr., District Engineer, DPWH
Dir. Benjamin Go, Regional Director, LTFRB
P-Supt. Rodelio Poliquit, Head, CTTMC

 And a surprise business speaker from PLDT SME Nation who will talk on the latest trends and innovations to expand and improve businesses.

 ·  Learn how to Fast Track Signage & Billboard Permits
·  Know the Laws, Ordinances, and Regulations
·  Dialogue with the Stakeholders
·  OAAP Encourages all Advertising Companies to attend this one day Forum

 ***Registration is FREE

 Contact Dhawell of OAAP Mindanao to confirm your attendance
Tel. No.:        (082)244-1392 Loc. 620 / Fax:        (082 (082)282-2539
Mobile:        0998-547-2893 (Smart) / 0925-557-9015 (Sun)
E-Mail:        apmdhawell88@gmail.com
“Share this information and encourage other industry players and OOH practitioners in Davao to attend”
Hurry!!! Limited seats only!!!
Monday, October 19, 2015 , , , , , ,

Friday, October 16, 2015

OAAP WEATHER ADVISORY No. 2 for TYPHOON "LANDO"



According to PAGASA (Issued at 11AM, Fri., Oct. 16), Typhoon Lando continues to gain strength as it moves towards Isabela-Aurora with maximum sustained winds of 130kph near the center and gustiness of up to 160kph. It is forecast to move West at 15kph. Public Storm Warning Signals 1 & 2 (PSWS) are already raised in North and Central Luzon Areas.  Other possible areas to be raised to PSWS#1 will include Metro Manila.  OAAP Members are required to roll down billboards and turn-off LEDs in areas affected by strong winds and with PSWS for precautionary measures to prevent damages for public safety.


Friday, October 16, 2015 , , , , ,

OAAP WEATHER ADVISORY for Typhoon "LANDO"



According to PAGASA, “LANDO” has intensified into a Typhoon and is now threatening the Aurora-Isabela area. The center of Typhoon LANDO was estimated based on all available data at 670 km East of Baler, Aurora with maximum sustained winds of 120 kph near the center and gustiness of up to 150 kph. It is forecast to move West at 15kph. Northern and Central Luzon including Metro Manila and CALABARZON will experience winds and gustiness of up to 90kph or stronger over the weekend.  OAAP Members are advised to roll down billboards and turn-off LEDs in areas affected by strong winds for precautionary measures to prevent damages for public safety.


Friday, October 16, 2015 , , , , ,

Friday, October 2, 2015

OAAP WEATHER ADVISORY for Tropical Storm "KABAYAN"



According to PAGASA, Tropical Storm Kabayan  is now traversing Central Luzon. Metro Manila and the rest of Northern and Central Luzon is now under Public Storm Warning Signal No. 1 .

Please be reminded to roll down billboards and turn-off LEDs immediately in areas with PSWS to prevent damages for public safety. FYI. Thank you for cooperation. Stay safe everyone!
Friday, October 02, 2015 , , , , ,

Thursday, October 1, 2015

OAAP WEATHER BULLETIN NO. 1 for Tropical Depression "KABAYAN"




According to PAGASA, it was estimated based on all available data at 75 km East of Virac, Catanduanes with maximum sustained winds of 45kph near the center.  Metro Manila will experience light to moderate rains and winds; while moderate to occasionally heavy rains and isolated thunderstorms will be experienced over Bicol Region, Isabela, Aurora, Quezon, Northern Palawan and Panay Island.

"Kabayan" will be outside  the PAR on Sunday morning. OAAP Members are advised to continue monitoring weather updates for precautionary measures, and to monitor billboards and LEDs to prevent damages for public safety. Stay safe everyone! 
Thursday, October 01, 2015 , , , ,
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